Investment means more than just financial assistance. Direct Energy in the community aims to engage communities throughout North America by supporting charitable organizations through corporate donations, strategic sponsorships, local fundraisers, in-kind contributions, and employee volunteering to fulfill the following objectives:

• To be strategic in our approach to community investment and be viewed as an enabler of social change and community engagement across North America.
• To be philanthropic in our approach to corporate giving, striving to ensure our charitable partners achieve their objectives.
• To recognize the commercial interests of our business, relating our community efforts to the skills we have as a company, to support our employees and their passion for community and to be a leader among our peers in community investment.

Our approach is to empower our employees to get involved with organizations they are passionate about, providing them with innovative programs and resources to highlight their leadership, and provide corporate donations to organizations that concentrate on four key focus areas:

Finding Solutions to Homelessness
Direct Energy believes in finding solutions to homelessness and supporting those less fortunate. By creating innovative partnerships with charitable organizations and engaging our employees and our lines of business, we understand that solving complex social issues such as homelessness requires a long-term and consolidated commitment.

Vulnerable Customers
Direct Energy is committed to supporting vulnerable and fuel-poor households in an effort to help families secure the basic energy they need to maintain safe and healthy living conditions. By providing opportunities that support energy efficiency, debt management and financial assistance, Direct Energy believes in a grassroots approach to helping those most in need.

Environment – Climate Change
Direct Energy believes that there will continue to be a demand for energy derived from fossil fuels, which cause disturbances to the climate and the natural environment. We look to enable our customers and our communities to participate in the transition towards a low-carbon future.

Supporting Employee Charitable Endeavours
Direct Energy is committed to supporting our employees through employee volunteer grants, matching contributions for charitable fundraising and by fostering an environment that encourages staff members to share their knowledge with the community in order to increase our mutual understanding of how to help one another.