We believe that playing an active role in our communities is an essential part of doing business in Alberta. Direct Energy strives to make a significant contribution and improve the quality of life in the communities in which we live and serve.
Back the Beef
Everyone at Direct Energy Marketing Limited were proud to be able to Back the Beef by purchasing $50,000 worth of surplus beef from Alberta's beef producers which was in turn donated to Alberta's rural food banks.
Direct Energy also jumped on board to raise funds to help Back our Beef. We purchased $14,950 worth of beef which was again donated to Alberta's rural food banks.
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Alberta's Promise
Alberta's Promise is a movement to facilitate Partnerships between communities, businesses, service clubs, foundations and agencies to work together to direct more resources to benefit our children and youth.
Alberta's Promise celebrates successes and recognizes Partnerships to motivate all Albertans to raise awareness of the importance of investing in Alberta's children and youth.
Alberta's Promise is not involved in fund development nor does Alberta's Promise deliver programs to children and youth. Alberta's Promise does not solicit nor direct funds or make direct matches between partners.
Make a Promise... Make it Happen!
The Little Red Wagon and the reason for it:
" ...every child should have a Little Red Wagon ... A Little Red Wagon to pull around the heavy load of life ... A Little Red Wagon to pull around his or her dreams. The Little Red Wagon also has a very long handle so that an adult can come along and help when the road is particularly difficult or rocky".
Alberta's Promise was established in April 2003 through an act of the Alberta Legislature. An administrative arm was created to promote and facilitate the mandate of Alberta's Promise to recognize Partnerships between Promise Partners to benefit Alberta's children and youth.
Raise the Roof
Homelessness is everyone's problem
That's why we're proud sponsors of Raising the Roof, a Canadian charity dedicated to finding long-term solutions to homelessness in Alberta.
By focusing our efforts on a single cause, we feel we can make the most significant impact. Finding solutions to homelessness is a very worthwhile cause and one Alberta has the power to tackle. We will not refocus our efforts until all Albertans have a warm, safe place to lay their heads each night.
Public Announcement from Raising the Roof
Air Farce's Don Ferguson & Roger Abbott
Raising The Roof Celebrity Toque Spokespersons
Warm your head - and your heart!
Our Annual Toque Campaign gives people from all walks of life the opportunity to show their support for solutions to homelessness by purchasing a Raising the Roof toque and wearing it proudly! Toques are $10 each, with proceeds supporting grassroots community homelessness agencies across Canada, as well as Raising the Roof's public education initiatives.
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Spruce Meadows
Direct Energy is proud to be a sponsor of Spruce Meadows - an outdoor equestrian event that attracts visitors from all over the globe.
For more information on Spruce Meadows, visit
