The holiday shopping season has arrived, so it’s important that small businesses are prepared to take advantage of Black Friday, Small Business Saturday, Cyber Monday, and beyond.
We’ve put together 6 strong seasonal shopping tips to help your small business stay competitive and your customers engaged throughout the rest of the year.
1) Offer something different every day.
This tactic keeps employee excitement levels high and customers on their toes. Varying the array of products and/or services you advertise. Mix up a variety of price incentives. Through these offers, you may be able to engage your customers for more than just one day.
2) Hold week-long specials.
With events like Black Friday, Small Business Saturday and Cyber Monday, post-Thanksgiving shopping has become a week-long extravaganza, so take advantage of the opportunity by developing incentives that last all week.
Experiment with flash deals to incentivize customers to shop that hour or minute. Develop a schedule that showcases what your business is offering on what days. Open early and/or extend hours to maximize your window of opportunity.
3) Offer freebies.
Who doesn’t love free stuff? Some examples you could offer customers: free shipping ensuring timely arrival, free gift wrapping, or even a small gift with purchase to show customers you appreciate their business. Do you own a restaurant or coffee shop? Offer a free appetizer or drink to draw in those busy and hungry shoppers.
4) Spread the word.
People enjoy engaging with your business as much as they love getting the products or services at a bargain price. Facebook, Twitter, Instagram and other social media platforms can be great tools for your business.
Spend a little money and run some online social media ads. Geo- and demographic-targeting are available to reel in the right customers. Start a countdown marking when your promotion starts, or drop customers hints early in the week as to what you are offering throughout the week to create buzz. On Twitter, use popular hashtags to widen your audience.
5) Make your customers comfortable.
Shopping during this busy time can be overwhelming. Showing customers you care by offering small tokens of appreciation will make them feel valued and entice them to become a repeat customer. For example, set up a table and offer cookies, hot chocolate, coffee, or water. Make sure you have well-trained employees at the register and around your store assisting those when needed.
6) Have a plan.
All of the above tips won’t bear fruition if you don’t have a detailed plan for what you will offer and when. Make sure your staff is fully prepped, and you have ample inventory.
If you have e-commerce capabilities, Cyber Monday can generate a lot of traffic to your website, so ensure your servers are able to handle the increased traffic. Monitor your systems, or pay someone to do so, so that if something goes awry, glitches can be immediately resolved.
We want to help your small business stay competitive with these tips to attract holiday shoppers. For additional tips and information on how to cut your energy bill during the holidays and beyond, check out our 50 energy saving tips for small businesses.