Headquartered in Houston, Texas, Direct Energy serves 3.4 million residential and small business customers across 50 US states and 8 Canadian provinces. Direct Energy Home includes energy & home protection brands: First Choice Power, CPL Retail Energy, WTU Retail Energy, Home Warranty of America (HWA), AWHR, and Airtron®.
Bruce's responsibilities include managing the overall strategy and direction of the residential businesses and brands. Bruce has over 27 years of leadership and innovation in the energy, internet, mobile. cable and technology sectors at companies including GE, Constellation/Exelon, Yahoo, AOL/Netscape, Exodus and InterMedia Cable. Bruce has a strong track record of delivering growth in consumer-facing businesses and is passionate about delivering customer-focused products and services, with a focus on launching new products, services and technology platforms that enhance customer experiences.
Most recently, Bruce was Chief Marketing Officer at the General Electric Current division where he helped drive their business transformation and growth with new digital and 'internet of things' products and solutions. Previously, Bruce served as SVP at Exelon, CMO at Constellation and the Head of the Mass Markets business division at Constellation Energy, where he led the retail mass markets business from start-up to become the third largest residential and small commercial competitive energy supplier in five years in the US.
Prior to Constellation Energy, he served as CEO of Mobile & Digital of kgb, the world's largest independent provider of directory assistance and enhanced information services, where he had overall global business management, P&L and operations responsibility for kgb's Mobile & Digital Division. Earlier in his career he held executive leader positions at Yahoo, AOL and InterMedia Cable.
Bruce has held numerous professional, volunteer and charitable board memberships. His previous board memberships have included service on the boards of Houston Habitat for Humanity, Collider Media Inc. Board, Xtone Inc., Mater Dei School Board, CTIA Wireless Internet Caucus Leadership Board, National Cable Television Association (NCTA) Corporate Counsel Committee, Project Rebirth Board, Comprehensive Care Center, Inc. Board, and the Cable PAC President's Club. He was also a member of the Courageous Sailing Team affiliated with the Yale Corinthian Yacht Club in the 1987 America's Cup.
Bruce received a juris doctor from Case Western Reserve University School of Law in Cleveland, Ohio, and a Bachelor of Arts from Holy Cross College in Worcester, Massachusetts.