Choose The Perfect Electric Plan in Alice, Texas!

* Only zip code is required

Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

As we work hard to earn the business of over four million customers every day, Direct Energy will continue to lead energy innovation through connected experiences that make a difference in people's lives. Don't worry about our size. We may be one of the biggest residential energy retailers in North America, but we provide big-business know-how without abandoning the commitment you'd expect from a hometown energy provider.

You can finally understand the electricity you use! With our simple tools, you can track and control your electricity use. Direct Energy is there for you, no matter what you need. With an abundance of specially-designed offerings across the United States and Canada, we are a resource you can rely on.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was a perfect energy plan for you, think again!

In the Lone Star State, there is so much to do besides thinking about your electricity, like fishing at Lake Findley! Let Direct Energy fill "The Birthplace of Tejano" with warm energy and bright smiles with our affordable electric rates! During the cool and windy Alice winters, you shouldn't have to worry about your electricity bill. With the products and prices that are right for your home and your budget, Direct Energy offers you peace of mind. We offer a wide assortment of plans, from green energy to a fixed rate, where you can lock in a stable price for a set length of time.

We have a plan for everyone. Take a look at some of our most popular electricity plans:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Plug in to our standard fixed-rate electricity plan for a year of savings, rewards and more!
  • Weekends on Command 24: Choose two years of free electricity all weekend, every weekend from 6 p.m. on Friday to 11:59 p.m. on Sunday. You'll even receive an Echo Dot for signing up!1
Direct Your Energy infographic

The perks that come with all of our plans extend beyond competitive electricity rates and exceptional customer service. Now that you've settled on your perfect plan, you can manage your energy usage, refer a friend, and more with our Online Account Manager. It is your all-access pass to managing your account. We provide the knowledge and tools to help you become more energy-savvy and spend less on your electricity bill. Get the most out of your dollar - head to our Learning Center to learn about energy in Texas. While you're there, check out some energy saving tips.

DE logo

Direct Energy is not your average electricity supplier.

As an energy provider, we are committed to providing our Alice customers in the AEP Central area with the tools and resources to Use Less of What We Sell™. Direct Your Energy, our easy-to-navigate energy usage insights resource, analyzes your energy usage, helping you make informed decisions that can encourage you to use less. Your energy snapshot will help you make adjustments, if needed, so that you are in total control. You'll also benefit from a seven-day weather outlook and how that could impact your bottom line.

If you want to learn more about your energy use, you can head to Direct Energy's Learning Center and blog for access to considerable resources. Direct Energy is committed to helping you understand and manage your energy use and care for your home. Electric cars are on the rise and the human body could help generate electricity. We have that information for you and more!

Don't settle for what's standard. Choose an electricity company in your town that's dedicated to you and your home's needs. Make Direct Energy your energy provider today and take control of your energy use and Texas electricity bills every month!

Sign up with Direct Energy and save.

Are you changing Alice electricity providers? Or maybe you need new service? Direct Energy makes it a stress-free process, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, look no further. Looking for a plan with the freedom of a connected home bundle? Or maybe you like the stability of a fixed rate. No matter what your ideal electricity plan looks like, we have the one for you. We even make paying your bill stress-free with options like Paperless Billing and Auto Pay, all managed in our easy-to-use Online Account Manager!

There are several things you can always count on, no matter which electricity plan you choose for your Alice home - like fixed rates and great customer service! We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Access our library of resources to bump up your energy efficiency and save on your monthly bills. Unlike some other electricity companies, we want to help you spend less money on your electric bill. Did you know that if you sign up to participate in the Reduce Your Use Rewards program and reduce your energy use on particular days, we'll give you a 10% discount on your next bill? Live smarter by getting started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


© 2018 Direct Energy. All Rights Reserved. PUCT Certificate No. 10040. Norton Secured