Choose Your Perfect Electric Plan in Avoca, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

Direct Energy works hard for more than four million customers across the United States and Canada, striving to earn their trust day after day. Even though we're one of the largest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without giving up the dedication you'd expect from a hometown energy provider.

Our simple tools will empower you to track, understand and manage the electricity you use. Make smarter decisions, be more efficient, reduce your energy use and spend less with the insights we provide to you.

Live Brighter 36

Avoid price fluctuations with a competitive fixed rate that won't change for your next 36 bills.

  • Lock in a competitive fixed electricity rate for 36 months.
  • Reliable customer support, rewards and more!

11.1 ¢/kWh

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Live Brighter 12

Get a fixed energy rate that's locked in for an entire year.

  • 12-month contract with a rate that won't change with the seasons.
  • Reliable customer support, rewards and more!

11.5 ¢/kWh

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Weekends on Command 24

Free electricity every weekend for 24 months + Echo Dot!1

  • Free power from 6:00 PM Friday-11:59 PM Sunday!
  • Get an Echo Dot at no cost to you when you sign up.1 Manage your account, pay your bill and more, just with your voice!
  • Get a low, fixed Texas electricity rate the rest of the week.

12.0 ¢/kWh

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Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Get your ideal energy plan!

There's more to life than worrying about your electric plan! In the Lone Star State, you could be spending your time learning about local history. Avoca, you are all we've "avo" wanted! Direct Energy wants to be your trusted Texas electric company! During the cool Avoca winters, you shouldn't have to worry about your electricity bill. Direct Energy offers you peace of mind with our many plans built to meet the needs of your home and family. There is a wide assortment of plans available to you, from the Echo Dot plan to a fixed rate, which gives you a rate that won't change with the seasons.

Our most popular electricity plans include:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Plug in to our standard fixed-rate electricity plan for a year of savings, rewards and more!
  • Weekends on Command 24: Choose two years of free electricity all weekend, every weekend from 6 p.m. on Friday to 11:59 p.m. on Sunday. You'll even receive an Echo Dot for signing up!1
Direct Your Energy infographic

Competitive electricity rates and outstanding customer service are only a couple of the many perks that come with all of our plans. The Online Account Manager is your all-access pass to your account. Log in to view your bills, refer a friend, and more! We provide the knowledge and tools to help you become more energy-savvy and save on your electricity bill, no matter what your energy needs are. Save the money in your wallet, and the environment, by visiting our Learning Center. There, you can learn some ways to decrease the amount of energy you use.

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Direct Energy is not your typical electricity supplier.

Why not choose the company that grants you the tools and technology to Use Less of What We Sell™ when you have the power to choose your electricity provider? As a Direct Energy customer, you'll get access to Direct Your Energy, a personalized energy insights tool, that will help you understand and oversee your home's electricity costs. Our convenient Energy Insights Chart reflects how much energy your HVAC, fridge, appliances, and more actually used - for real! You'll not only see the itemized usage, but what that usage cost you. Finally, you can make sense of your energy charges.

If you want to learn more about your energy use, you can head to Direct Energy's Learning Center and blog for access to considerable tools. Everything from energy savings and home improvement tips to storm preparedness, Direct Energy is dedicated to helping you understand and manage your energy use and take care of your home.

Don't settle for any average electricity company when you can have one that goes above-and-beyond and is dedicated to you and your home's needs. Make Direct Energy your energy provider and take control of your energy use and Texas electricity bills every month!

Start saving when you sign up for Direct Energy.

Are you switching Avoca electricity providers? Or maybe you need new service? You can trust Direct Energy to make the process easy, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, don't look any further. We have the plan that fits your needs, whether you want the stability of a fixed rate or the freedom of a connected home bundle. Any plan can be managed in our easy-to-use Online Account Manager, where you can sign up for options like Auto Pay and Paperless Billing to make paying your bill even easier.

No matter which electricity plan you choose for your Avoca home, you can count on fixed rates and great customer service. Take advantage of Direct Your Energy, our insightful usage tool that analyzes your energy usage and helps you use less and save more. We aren't the same as all the other electricity companies. We are committed to helping you spend less money. In fact, we'll even reward you for using less. Try out our Reduce Your Use Rewards program and save. Live smarter by signing up for Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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