Get The Right Electricity Plan in Baird, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We work hard for more than four million home and business customers across the United States and Canada, striving to earn their trust every day. Don't worry about our size. We may be one of the biggest residential energy retailers in North America, but we provide big-business know-how without abandoning the care you'd expect from a hometown energy provider. See how we provide best in class solutions for our residential and business customers!

Direct Energy is your reliable go-to resource, no matter what you need. We have an abundance of specialized offerings across the United States and Canada for you to choose from. Track, understand and control the electricity you use with our simple tools.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Get your ideal energy plan in Baird, Texas!

In the Antique Capital of West Texas, there are so many things to do besides thinking about your electricity, like attending a special event! A town with abundant antique shops knows the value of history. That's why you can trust Direct Energy to be your Baird electric provider - we've been around for over 20 years! Direct Energy offers you peace of mind during the hot and humid Baird summers. We have the products and prices that are right for you because you shouldn't have to worry about your electricity bill. There is a wide variety of plans available to you, from the Echo Dot plan to a fixed rate, which means you're not at risk of a rate increase if prices jump as seasons change.

Our most in-demand electricity plans include:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Plug in to our standard fixed-rate electricity plan for a year of savings, rewards and more!
  • Weekends on Command 24: Choose two years of free electricity all weekend, every weekend from 6 p.m. on Friday to 11:59 p.m. on Sunday. You'll even receive an Echo Dot for signing up!1
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You can count on competitive pricing and unmatched customer service with all of our plans, and there are more perks where those came from. Better understand your monthly energy bill by logging into our Online Account Manager. View your bills, check out exclusive offers, and track your usage - right from your computer or smartphone! Check out our Learning Center to learn about energy in Texas and get energy efficiency tips to help you save. We provide the knowledge and tools to help you become more energy-savvy and spend less on your electricity bill.

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Direct Energy is not your typical electricity supplier in Baird, Texas.

Are you on a mission to Use Less of What We Sell™? Guess what! We're committed to helping you do just that. We offer our customers in the AEP North area the resources and tools they need. Direct Your Energy, our user-friendly energy usage insights resource, inspects your energy usage, helping you make knowledgeable decisions that can encourage you to use less. Your energy snapshot will help you make adjustments, if needed, so that you are in total control. You'll also benefit from a seven-day weather outlook and how that could impact your bottom line.

Our Learning Center and blog also contain extensive resources for you to learn more about your energy use. Direct Energy is committed to helping you understand and manage your energy use and care for your home. Need to know how to prevent and thaw frozen pipes this winter? We have those tips for you and more!

You and your Baird home need an energy company that is dedicated to you, not some average run-of-the-mill provider. Direct Energy can help you take control of your Texas electricity bills.

Save when you sign up for Direct Energy.

Looking to switch your energy provider? Whether you're switching Baird electricity providers or you need new service, we make it simple. With Direct Energy, you can enroll in paperless and Auto Pay options, track your energy usage, refer a friend and save, and more. Explore our different plans now. We have a plan for everyone, from the stability of a fixed rate to the freedom of a connected home bundle and everything in between. We even make paying your monthly bill stress-free with options like Auto Pay and Paperless Billing, all managed in our easy-to-use Online Account Manager!

There are a few things you can always count on, no matter which electricity plan you choose for your Baird home - like fixed rates and great customer service! Use our library of resources and energy insights tools, Direct Your Energy, to understand and manage your energy usage. We aren't the same as all the other electricity companies in the Lone Star State. We want to help you spend less money. In fact, we'll even reward you for consuming less with our Reduce Your Use Rewards! Direct Energy has everything you need to live smarter, so get started with us today!

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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