Choose The Right Electric Plan in Bloomington, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We compete to earn the business of our over four million home and business customers by working hard for them day after day. Don't worry about our size. We may be one of the biggest residential energy retailers in North America, but we provide big-business know-how without giving up the support you'd expect from a small-town energy provider. See how we provide best in class solutions for our residential and business customers!

Our simple tools will empower you to track, understand and control the electricity you use. Direct Energy is your reliable go-to resource, no matter what you need. We have plenty of specially-designed offerings across the United States and Canada.

Live Brighter 36

Avoid price fluctuations with a competitive fixed rate that won't change for your next 36 bills.

  • Lock in a competitive fixed electricity rate for 36 months.
  • Reliable customer support, rewards and more!

12.0 ¢/kWh

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Live Brighter 12

Get a fixed energy rate that's locked in for an entire year.

  • 12-month contract with a rate that won't change with the seasons.
  • Reliable customer support, rewards and more!

12.4 ¢/kWh

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Weekends on Command 24

Free electricity every weekend for 24 months + Echo Dot!1

  • Free power from 6:00 PM Friday-11:59 PM Sunday!
  • Get an Echo Dot at no cost to you when you sign up.1 Manage your account, pay your bill and more, just with your voice!
  • Get a low, fixed Texas electricity rate the rest of the week.

12.7 ¢/kWh

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Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was a perfect energy plan for you, think again!

There's more to life than stressing over your electric plan! In the Lone Star State, you could be spending your time curling up with a good book. Direct Energy is blooming with affordable electricity plans! Choose us to be your Bloomington power company for low electric rates and reliable customer service. Direct Energy offers you peace of mind during the breezy Bloomington winters. We have the products and prices that are right for you because you shouldn't have to worry about your electricity bill. We offer a wide assortment of plans, from the Echo Dot plan to a fixed rate, where you can lock in a stable price for an established length of time.

We have a plan to fit everyone's needs. Take a look at some of our most sought-after electricity plans:

  • Green Texas 12: Go green with Direct Energy when you choose this plan that runs on 100% renewable energy! Lock in a fixed rate for a year.
  • Live Brighter 12: Plug in to our standard fixed-rate electricity plan for a year of savings, rewards and more!
  • Weekends on Command 24: Choose two years of free electricity all weekend, every weekend from 6 p.m. on Friday to 11:59 p.m. on Sunday. You'll even receive an Echo Dot for signing up!1
Direct Your Energy infographic

You can count on competitive pricing and outstanding customer service with all of our plans, but the benefits don't stop there. Once you've picked out your perfect plan, you can view your bills, refer a friend, and track your usage right from your computer or smartphone. With our Online Account Manager, we make it simple to manage your energy. Browse through our Learning Center to learn about energy in Texas and get energy efficiency tips to help you save money. Whatever your energy needs are, we provide the knowledge and tools to help you become more energy-savvy and save on your electricity bill.

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Direct Energy is not your typical electricity supplier in Bloomington, Texas.

Why not choose the company that grants you the technology and tools to Use Less of What We Sell™ when you have the power to pick your electricity provider? Direct Your Energy, our easy-to-navigate usage insights tool, evaluates your energy usage, helping you make knowledgeable decisions and use less. The Heat Map Calendar shows the amount of energy used each calendar day so you can determine what may have contributed to a high or low day, and adjust your usage in the future accordingly.

Want to learn more about your energy use? Our Learning Center and blog can help, as they have considerable resources. Understand and manage your energy use and care for your home. From energy savings and home improvement tips to storm preparedness, Direct Energy is committed to helping you.

Don't settle for typical. Choose an electricity company in your town that's dedicated to you and your home's needs. Make Direct Energy your energy provider today and take control of your energy use and Texas electricity bills every month!

Start saving when you sign up for Direct Energy.

Are you changing Bloomington electricity providers? Or maybe you need new service? You can trust Direct Energy to make the process simple, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, look no further. Looking for a plan with the freedom of a connected home bundle? Or maybe you like the stability of a fixed rate. No matter what your ideal plan looks like, we have the one for you. Any plan can be managed in our easy-to-use Online Account Manager, where you can sign up for options like Auto Pay to make paying your bill even easier.

No matter which electricity plan you choose for your Bloomington home, you can count on reliable and secure service and an active social media community. We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Browse through our library of resources to bump up your energy efficiency and save on your monthly bills. We aren't the same as all the other electricity companies. We are committed to helping you save money. In fact, we'll even reward you for using less with our Reduce Your Use Rewards! We have everything you need to live smarter. Get started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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