Choose Your Perfect Electricity Plan in Hico, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

Direct Energy works hard for over four million home and business customers across the United States and Canada, striving to earn their trust every day. Even though we're among the largest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without giving up the care you'd expect from a hometown energy provider.

You can finally understand the electricity you use! With our simple solutions, you can track and control your electricity use. Direct Energy is a resource you can rely on, with specialized offerings across North America.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Sign up for your ideal energy plan in Hico, Texas!

There's more to life than worrying about your electric plan! In the Lone Star State, you could be spending your time exploring the historical downtown area. Lock in competitive electricity rates from Direct Energy today! We offer excellent customer service and as your Hico electric company, we're here to help power your home and make life easier! During the hot and muggy Hico summers, you shouldn't have to worry about your electricity bill. With the products and prices that are right for your home and your budget, Direct Energy offers you peace of mind. There is a wide range of plans available to you, from the Echo Dot plan to a fixed rate, which grants you a rate that won't change with the seasons.

Our most in-demand electricity plans include:

  • Green Texas 12: Help save the planet with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Plug in to our standard fixed-rate electricity plan for a year of savings, rewards and more!
  • Weekends on Command 24: Enjoy free weekend electricity from Friday at 6 p.m. to Sunday at 11:59 p.m. and receive a Echo Dot when you sign up!1
Direct Your Energy infographic

The perks that come with all of our plans extend beyond competitive electricity rates and superior customer service. Now that you've chosen your perfect plan, you can manage your energy usage, refer your friends to receive a bill credit, and more with our Online Account Manager. It is your all-access pass to managing your account. We provide knowledge and tools to help you make better energy decisions and save money every month on your electricity bills. Get more for your dollar - check out our Learning Center to learn some tips to decrease your energy use.

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Direct Energy is not your average electricity supplier in Hico, Texas.

Why not choose the company that awards you with the tools and technology to Live Brighter™ when you have the freedom to pick your electricity provider? Direct Your Energy, our easy-to-navigate usage insights tool, inspects your energy usage, helping you make knowledgeable choices and use less. Receive a top-level view of your current energy performance. Does it look like your energy usage is going to be higher this month? Or have you been taking shorter showers, and noticing some savings?

If you want to learn more about your energy use, you can check out Direct Energy's Learning Center and blog for access to extensive resources. We have tips that range from green living and home improvement to storm preparedness. With Direct Energy's commitment to our customers, you can learn to better take care of your home and understand and manage your energy use.

Don't settle for average. Choose an electricity company in your town that's dedicated to you and your home's needs. Direct Energy can help you take control of your energy use.

Sign up with Direct Energy and start saving.

Are you switching Hico electricity providers? Or maybe you need new service? Direct Energy makes it simple, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, don't look any further. Just choose whatever plan works best for your needs, whether you want the freedom of a connected home bundle or the stability of a fixed rate. Then, sign up for Paperless Billing and Auto Pay to make paying your bill even easier. It can all be done by logging into your account!

The same electricity plan is not the best for everyone, but all customers have a few things they can count on - like fixed rates and great customer service! We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Browse through our library of resources to bump up your energy efficiency and save on your monthly bills. We aren't the same as all the other electricity companies. We are committed to helping you save money. Believe it or not, if you participate in the Reduce Your Use Rewards program and reduce your energy consumption on the days we request, we'll give you a 10% discount on your next bill! Sign up for Direct Energy today and start living smarter.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
7Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. This 12-month term fixed price will only vary if there are changes in TDU, regulatory fees or a law that requires new or modified costs outside of our control. If you cancel before end of term, there is a cancellation fee of $135. You may cancel without penalty if you move and provide a forwarding address at least 14 days prior to your move date. Please see the Electricity Facts Label for more information and other applicable fees for this plan. Most free hours electricity claim as of November 27, 2018 when compared to other retail electric providers offers listed on the powertochoose.org website. Subject to change.


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