Get The Right Electricity Plan in Imperial, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

Choosing your electricity provider isn't always easy, but we can help! Find out why Direct Energy has already earned the business of over four million customers across the United States and Canada. Even though we're one of the biggest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without abandoning the personal attention you'd expect from a hometown energy provider.

We empower you with simple solutions to track, understand and control the electricity you use. Direct Energy is a resource you can rely on, no matter what you need. We have an abundance of specially-designed offerings across North America.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was an ideal energy plan for you, think again!

In the Lone Star State, there are so many things to do besides thinking about your electricity, like enjoying a homemade meal with family! Lock in competitive electricity rates from Direct Energy today! We offer excellent customer service and as your Imperial electric company, we're here to help power your home and make life easier! Direct Energy offers you peace of mind during the hot Imperial summers. We have the products and prices that are right for your home and your budget because you shouldn't have to fret about your electricity bill. There is a wide range of plans available to you, from the Echo Dot plan to a fixed rate, which means you're not at risk of an increase if prices skyrocket as seasons change.

Here is a list of our most in-demand electricity plans:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Plug in to our standard fixed-rate electricity plan for a year of savings, rewards and more!
  • Weekends on Command 24: Enjoy free weekend electricity from Friday at 6 p.m. to Sunday at 11:59 p.m. and receive a Echo Dot when you sign up!1
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With us, you can always count on competitive pricing and exceptional customer service, and there are more perks where those came from. Now that you've figured out your perfect plan, you can manage your energy usage, check out exclusive offers, and more with our Online Account Manager. It is your all-access pass to managing your account. Save the money in your wallet, and the environment, by visiting our Learning Center. There, you can learn some tips to lessen the amount of energy you use. We provide the knowledge and tools to help you become more energy-savvy and save on your electricity bill, no matter what your energy needs are.

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Direct Energy is not your average electricity supplier in Imperial, Texas.

We're here to help consumers Live Brighter™ by offering customers in the AEP North area the tools and resources to do just that. We all use energy, but it's a mysterious commodity. How does our usage convert into what we pay? Direct Your Energy can clarify this relationship. The Home Comparison tool reflects your home's energy usage to that of homes like yours, so you can see if you are using more or less than those guys. You'll not only see how your overall usage stacks up, but a breakdown of the individual elements that contribute to your bill.

If you want to learn more about your energy use, you can browse through Direct Energy's Learning Center and blog for access to extensive resources. Everything from energy savings and home improvement tips to safety tips, Direct Energy is committed to helping you understand and manage your energy use and care for your home.

You and your Imperial home need an energy company that is dedicated to you, not some average run-of-the-mill provider. Make Direct Energy your energy provider today and take control of your energy use and Texas electricity bills every month!

See how much you can save when you sign up for Direct Energy.

Are you switching Imperial electricity providers? Or maybe you need new service? We make it a stress-free process. And if you're trying to decide between Direct Energy and Reliant Energy, learning more about the perks of being a Direct Energy customer will make things easy. We have a plan for everyone, from the stability of a fixed rate to the freedom of a connected home bundle and everything in between. Then, sign up for Paperless Billing and Auto Pay to make paying your monthly bill stress-free. It can all be done by logging into your account!

The same electricity plan is not the best for everyone, but all customers have some things they can count on - like fixed rates and great customer service! Use our library of resources and energy insights tools, Direct Your Energy, to manage and understand your energy usage. We aren't the same as all the other electricity companies. We want to help you spend less money. You could get a 10% discount on your next bill, simply by signing up for and participating in the Reduce Your Use Rewards program! We have everything you need to live smarter. Get started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
7Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. This 12-month term fixed price will only vary if there are changes in TDU, regulatory fees or a law that requires new or modified costs outside of our control. If you cancel before end of term, there is a cancellation fee of $135. You may cancel without penalty if you move and provide a forwarding address at least 14 days prior to your move date. Please see the Electricity Facts Label for more information and other applicable fees for this plan. Most free hours electricity claim as of November 27, 2018 when compared to other retail electric providers offers listed on the powertochoose.org website. Subject to change.


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