Get The Perfect Electricity Plan in La Feria, Texas!

* Only zip code is required

Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

Choosing your electricity provider isn't always easy, but we can help! Find out why Direct Energy has already earned the business of over four million home and business customers across the United States and Canada. Even though we're one of the biggest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without sacrificing the care you'd expect from a hometown energy provider.

Direct Energy is there for you, no matter what your energy needs are. With a bunch of specialized offerings across North America, we are your dependable go-to resource. Make adept decisions, be more efficient, reduce your energy use and save money with the insights we provide to you.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Sign up for your perfect energy plan!

Given the variety of things to do in the Lone Star State, like shopping at the nearby mall, the last thing you want to do is waste time thinking about your electricity. Lock in competitive electricity rates from Direct Energy today! We offer excellent customer service and as your La Feria electric company, we're here to help power your home and make life easier! You should never have to stress about your electricity bill during the cold and windy La Feria winters. Don't worry, just be happy because we offer many plans to meet the needs of your home and family because at Direct Energy, we believe in providing customers with energy choice. We offer a wide assortment of plans, from the Echo Dot plan to a fixed rate, which means you're not at risk of a rate increase if prices soar as seasons change.

We have a plan for everyone. Take a look at some of our most sought-after electricity plans:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Lock in a one-year fixed electricity rate that won't break the bank or change with the seasons!
  • Weekends on Command 24: Enjoy free weekend electricity from Friday at 6 p.m. to Sunday at 11:59 p.m. and receive a Echo Dot when you sign up!1
Direct Your Energy infographic

You can count on competitive electricity rates and outstanding customer service with all of our plans, and those are just a couple of the perks we offer. The Online Account Manager is your all-access pass to your account. Log in to view your payment history, check out exclusive offers, and more! Everybody has different energy needs, but we have the knowledge and tools to help all energy-users become more energy-savvy and spend less on their electricity bill. We want you to reduce your energy consumption. Not only is it better for your wallet, but it's better for the environment. Let Direct Energy show you manageable ways to decrease your energy usage and costs that are simple enough to incorporate into everyday life.

DE logo

Direct Energy is not your average electricity supplier in La Feria, Texas.

We are committed to you and helping you Live Brighter™. That means offering our customers in the AEP Central area the tools and resources to do just that. Direct Your Energy, our easy-to-navigate energy usage insights tool, analyzes your energy usage, helping you make expert decisions that can encourage you to use less. Not only will you see your daily energy use, but it will be broken out at the appliance level to offer you an even deeper look into your energy use!

Our Learning Center and blog also have comprehensive tools for you to learn more about your energy use. Take care of your home and understand and manage your energy use. From energy savings and home improvement tips to storm preparedness, Direct Energy is committed to helping you.

You and your La Feria home need an energy company that is dedicated to you, not some average run-of-the-mill provider. Make Direct Energy your energy provider and take control of your energy use and Texas electricity bills every month!

Sign up with Direct Energy and see how much you can save.

Are you changing La Feria electricity providers? Or maybe you need new service? You can trust Direct Energy to make the process stress-free, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, no need to look further. Looking for a plan with the freedom of a connected home bundle? Or maybe you like the stability of a fixed rate. No matter what your ideal electricity plan looks like, we have the one for you. Then, sign up for Paperless Billing and Auto Pay to make paying your bill stress-free. It can all be done from our easy-to-use Online Account Manager!

No matter which electricity plan you choose for your La Feria home, you can count on fixed rates and great customer service. We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Browse through our library of resources to increase your energy efficiency and save on your monthly bills. With a commitment to helping you spend less money on your electric bill, we separate ourselves from other electricity companies. In fact, we'll even reward you for using less. Try out our Reduce Your Use Rewards program and save. We have everything you need to live smarter. Get started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


© 2018 Direct Energy. All Rights Reserved. PUCT Certificate No. 10040. Norton Secured