Get Your Perfect Electric Plan in La Pryor, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We compete to earn the business of over four million home and business customers every day, and Direct Energy will continue to lead energy innovation through connected experiences that make a difference in people's lives. Although we're one of the largest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without sacrificing the personal touch you'd expect from a hometown energy provider.

Direct Energy is your reliable go-to resource, no matter what you need. We have a bunch of specialized offerings across the United States and Canada for you to choose from. Make advised decisions, be more efficient, reduce your energy use and spend less with the insights we provide to you.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Sign up for your ideal energy plan!

There's more to life than stressing over your electric plan! In the Lone Star State, you could be spending your time testing a new recipe for the family. Lock in competitive electricity rates from Direct Energy today! We offer excellent customer service and as your La Pryor electric company, we're here to help power your home and make life easier! Direct Energy offers you peace of mind during the cold La Pryor winters. We have the products and prices that are right for you because you shouldn't have to stress about your electricity bill. We offer a wide variety of plans, from the Echo Dot plan to a fixed rate, which means your rate will remain untouched if changing seasons cause prices to jump.

We have a plan to fit everyone's needs. Take a look at some of our most popular electricity plans:

  • Green Texas 12: Support green energy with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Lock in a one-year fixed electricity rate that won't break the bank or change with the seasons!
  • Weekends on Command 24: Get 24 months of free weekend electricity, from 6 p.m. on Friday until 11:59 p.m. on Sunday. You'll also get an Echo Dot for signing up.1
Direct Your Energy infographic

You can count on competitive pricing and superior customer service with all of our plans, but the perks don't stop there. We make managing your plan convenient. Once you've decided on your perfect plan, you can use our Online Account Manager to view your payment history, refer a friend, and track your usage. Nobody has the same energy needs, but we have the knowledge and tools to help all energy-users become more energy-savvy and save on their electricity bill. Check out our Learning Center to learn about energy in Texas and get energy efficiency tips to help you save money.

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Direct Energy is not your standard electricity supplier.

Our commitment is to offer our customers in the AEP Central area the resources and tools they need to Use Less of What We Sell™. Direct Your Energy, our easy-to-navigate energy usage insights resource, analyzes your energy usage, helping you make expert decisions and use less. The Home Comparison tool reflects your home's energy usage to that of homes like yours, so you can see if you are using more or less than those guys. You'll not only see how your overall usage stacks up, but a breakdown of the individual elements that contribute to your bill.

Want to learn more about your energy use? Our Learning Center and blog can help, as they contain copious tools. Everything from green living and home improvement tips to storm preparedness, Direct Energy is dedicated to helping you understand and manage your energy use and take care of your home.

You and your La Pryor home need an energy company that is dedicated to you, not some average run-of-the-mill provider. Direct Energy can help you take control of your Texas electricity bills.

See how much you can save when you sign up for Direct Energy.

Looking to switch your energy provider? Or maybe you need new service? We make it easy. With Direct Energy, you can enroll in paperless and Auto Pay options, track your energy usage, refer a friend and save, and more. Explore our different plans now. We have the electricity plan that suits your needs, whether you want the freedom of a connected home bundle or the stability of a fixed rate. We even offer you a way to simplify the process of paying your bill. Sign up for Auto Pay and Paperless Billing today by logging into the Online Account Manager!

The same electricity plan is not the best for everyone, but all customers have a few things they can count on - like fixed rates and great customer service! Take advantage of Direct Your Energy, our insightful usage tool that analyzes your energy usage and helps you use less and save more. We aren't the same as all the other electricity companies. We want to help you spend less money. In fact, with Reduce Your Use Rewards, Direct Energy is rewarding customers for using less electricity on the days we request! Live smarter by getting started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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