Find The Right Electricity Plan in Laredo, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We compete to earn the business of over four million customers every day, and Direct Energy will continue to lead energy innovation that makes a difference in people's lives. Don't worry about our size. We may be one of the largest residential energy retailers in North America, but we provide big-business know-how without giving up the commitment you'd expect from a small-town energy provider.

Direct Energy is there for you. With an abundance of specialized offerings across North America, we are your reliable go-to resource. Track, understand and manage your electricity use with our simple solutions.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

The perfect energy plan is waiting for you!

There's more to life than stressing over your electric plan! In the City Under Seven Flags, you could be spending your time playing basketball at Slaughter Park. Lock in competitive electricity rates from Direct Energy today! We offer excellent customer service and as your Laredo electric company, we're here to help power your home and make life easier! You should never have to fret about your electricity bill during the cold winters in Laredo. Luckily, we offer many plans to meet the needs of your home and family because at Direct Energy, we believe in providing customers with energy choice. There is a wide assortment of plans available to you, from the Echo Dot plan to a fixed rate, where you can lock in price stability for the term length of your choice.

Here is a list of our most in-demand electricity plans:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Lock in a one-year fixed electricity rate that won't break the bank or change with the seasons!
  • Weekends on Command 24: Get 24 months of free weekend electricity, from 6 p.m. on Friday until 11:59 p.m. on Sunday. You'll also get an Echo Dot for signing up.1
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You can always count on competitive pricing and unmatched customer service, and there are more benefits where those came from. The Online Account Manager is your all-access pass to your account. Log in to view your payment history, refer a friend, and more! We want you to use less electricity. Yes, we mean it! Not only is it better for your wallet, but it's better for the environment. Let Direct Energy show you simple ways to reduce your energy use and costs that are simple enough to incorporate into everyday life. Everybody has different energy needs, but we have the knowledge and tools to help all energy-users become more energy-savvy and spend less on their electricity bill.

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Direct Energy is not your standard electricity supplier.

We're here to help consumers Live Brighter™ by offering customers in the AEP Central area the resources and tools to do just that. Direct Your Energy, a custom suite of energy usage insight tools, helps make sense of your charges and enables you to lower your overall usage. Our useful Energy Insights Chart reflects how much energy your HVAC, fridge, appliances, and more actually used - for real! We go beyond the view of your itemized usage to also show you what that usage cost you.

If you want to learn more about your energy use, you can head to Direct Energy's Learning Center and blog for access to copious tools. Understanding and managing your energy use and caring for your home are serious business. We have tips that range from green living and home improvement to safety tips.

You and your Laredo home need an energy company that is dedicated to you, not some average run-of-the-mill provider. Make Direct Energy your energy provider and take control of your energy use and Texas electricity bills every month!

Sign up with Direct Energy and save.

Are you trying to decide between Direct Energy and Reliant Energy? Learn more about the pluses of being a Direct Energy customer. Whether you're switching Laredo electricity providers or you need new service, trust us to make the process simple. We have a plan for everyone, from the stability of a fixed rate to the freedom of a connected home bundle and everything in between. We even offer you a way to simplify the process of paying your bill. Sign up for Paperless Billing and Auto Pay today by logging into your account!

The same electricity plan is not the best for everyone, but all customers have a few things they can count on - like fixed rates and great customer service! Use our library of resources and energy insights tools, Direct Your Energy, to manage and understand your usage. With a goal of helping you spend less money on your electric bill, we are different from other electricity companies in the Lone Star State. In fact, with Reduce Your Use Rewards, Direct Energy is rewarding customers for consuming less electricity at specified times! Sign up for Direct Energy today and start living smarter.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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