Get Your Perfect Electric Plan in Little Rock, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We work hard for over four million home and business customers across the United States and Canada, striving to earn their trust every day. Don't worry about our size. We may be one of the biggest residential energy retailers in North America, but we provide big-business know-how without giving up the support you'd expect from a small-town energy provider. See how we provide best in class solutions for our residential and business customers!

Our simple tools will help you follow, understand and control your electricity use. Direct Energy has plenty of specially-designed offerings across North America for you to choose from.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Sign up for your ideal energy plan!

In the Lone Star State, there are so many things to do besides thinking about your electricity, like playing in the park! Get low, fixed Little Rock electricity rates when you switch to Direct Energy. During the cold and windy Little Rock winters, you shouldn't have to worry about your electricity bill. At Direct Energy, we believe in providing customers with energy choice, so we offer many plans to meet the needs of your home and family. We offer a wide array of plans, from green energy to a fixed rate, which gives you a rate that will not change every billing cycle.

We have a plan to fit everyone's needs. Take a look at some of our most in-demand electricity plans:

  • Green Texas 12: Do what's right for the planet and your budget with a full year of fixed-rate electricity supplied by 100% renewable energy.
  • Live Brighter 12: Lock in a one-year fixed electricity rate that won't break the bank or change with the seasons!
  • Weekends on Command 24: Get 24 months of free weekend electricity, from 6 p.m. on Friday until 11:59 p.m. on Sunday. You'll also get an Echo Dot for signing up.1
Direct Your Energy infographic

You can count on competitive electricity rates and exceptional customer service with all of our plans, but those aren't the only perks to look forward to. Now that you've figured out your perfect plan, you can manage your energy usage, refer your friends to receive a bill credit, and more with our Online Account Manager. It is your all-access pass to managing your account. We provide knowledge and tools to help you become more energy-savvy and save on your electricity bill. Save the money in your wallet, and our planet, by visiting our Learning Center. There, you can learn some ways to reduce your energy use.

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Direct Energy is not your standard electricity supplier.

We're here to help consumers Use Less of What We Sell™ by providing customers in the Oncor area with the resources and tools to do just that. Direct Your Energy, our user-friendly usage insights resource, analyzes your energy usage, helping you make expert choices that can encourage you to use less. Receive a top-level view of your current energy performance. Does it look like your energy usage is going to be higher this month? Or have you been leaving fewer lights on, and noticing some savings?

Want to learn more about your energy use? Our Learning Center and blog can help, as they offer comprehensive tools. We have tips that range from energy savings and home improvement to safety tips. With Direct Energy's commitment to our customers, you can learn to better take care of your home and understand and manage your energy use.

You and your Little Rock home need an energy company dedicated to you, not some average run-of-the-mill provider. Take control of your energy use by making Direct Energy your energy provider.

See how much you can save when you sign up for Direct Energy.

If you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, look no further. Whether you're switching Little Rock electricity providers or you need new service, Direct Energy makes it easy. All you need to do is choose whatever plan fits your needs, whether you want the stability of a fixed rate or the freedom of a connected home bundle.

No matter which electricity plan you choose for your Little Rock home, you can count on reliable and secure service and great customer service. We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Take a look at our educational resources to increase your energy efficiency and save on your monthly bills. We aren't the same as all the other electricity companies. We are committed to helping you save money. In fact, we'll even reward you for using less. Try out our Reduce Your Use Rewards program and save. We have everything you need to live smarter. Get started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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