Choose The Right Electric Plan in Lolita, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We compete to earn the business of more than four million home and business customers every day, and Direct Energy will continue to lead energy innovation through connected experiences that make a difference in people's lives. Don't worry about our size. We may be one of the largest residential energy retailers in North America, but we provide big-business know-how without abandoning the support you'd expect from a small-town energy provider.

We offer you simple tools to follow, understand and manage the electricity you use. Direct Energy has a bunch of specially-designed offerings across North America to support your energy needs.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Get your perfect energy plan in Lolita, Texas!

With so much to do in the Lone Star State, like camping at Lake Texana, the last thing you want to do is spend time thinking about your electricity. Referenced by Vladimir Nabokov in his novel of the same name, Lolita has made literary history. Direct Energy wants to give you the story book ending you deserve with low electricity rates and usage insights that ensure you'll never be scandalized by your monthly bill! During the cool and windy Lolita winters, you shouldn't have to worry about your electricity bill. Direct Energy offers you peace of mind with our many plans built to meet the needs of your home and family. There is a wide range of plans available to you, from the Echo Dot plan to a fixed rate, where you can lock in a stable price for a set period of time.

Our most sought-after electricity plans include:

  • Green Texas 12: Protect the planet and your budget when you power your home with 12 months of 100% renewable energy at a competitive fixed rate.
  • Live Brighter 12: Lock in a one-year fixed electricity rate that won't break the bank or change with the seasons!
  • Weekends on Command 24: Get 24 months of free weekend electricity, from 6 p.m. on Friday until 11:59 p.m. on Sunday. You'll also get an Echo Dot for signing up.1
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You can count on competitive electricity rates and superior customer service with all of our plans, but the perks don't stop there. Once you've decided on your perfect plan, we make it easy to manage your energy from any device with our Online Account Manager. View your bills, check out exclusive offers, and track your usage all in one place - wherever and whenever it's convenient. Want to be more energy-savvy and spend less on your electricity bill? We have the knowledge and tools to help you accomplish your goal. Save the money in your wallet, and our planet, by visiting our Learning Center. There, you can learn some energy efficiency tips.

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Direct Energy is not your average electricity supplier in Lolita, Texas.

We want you to Use Less of What We Sell™. That means supplying our customers in the AEP Central area with the tools and resources to do just that. As a Direct Energy customer, you'll get access to a custom suite of energy insight tools, Direct Your Energy, to help you understand and take control of your home's electricity costs. Not only will you see your daily energy use, but it will be broken out at the appliance level to give you a deeper look into your energy use!

Comprehensive tools are at your disposal! Just head to our Learning Center or blog. Direct Energy is dedicated to helping you take care of your home and understand and manage your energy use. Want to live a more eco-friendly lifestyle? We have those tips for you and more!

Don't settle for any typical electricity company when you can have one that goes above-and-beyond and is dedicated to you and your home's needs. Take control of your Texas electricity bills every month by making Direct Energy your energy provider today.

Save when you sign up for Direct Energy.

Are you switching Lolita electricity providers? Or maybe you need new service? Direct Energy makes it a stress-free process, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, don't look any further. We have a plan for everyone, from the freedom of a connected home bundle to the stability of a fixed rate and everything in between. We even make paying your bill stress-free with options like Paperless Billing and Auto Pay, all managed in our easy-to-use Online Account Manager!

No matter which electricity plan you choose for your Lolita home, you can count on . We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Access our educational resources to increase your energy efficiency and save on your monthly bills. Live smarter by signing up for Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
7Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. This 12-month term fixed price will only vary if there are changes in TDU, regulatory fees or a law that requires new or modified costs outside of our control. If you cancel before end of term, there is a cancellation fee of $135. You may cancel without penalty if you move and provide a forwarding address at least 14 days prior to your move date. Please see the Electricity Facts Label for more information and other applicable fees for this plan. Most free hours electricity claim as of November 27, 2018 when compared to other retail electric providers offers listed on the powertochoose.org website. Subject to change.


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