Get The Perfect Electric Plan in Loving, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

As we compete to earn the business of more than four million home and business customers every day, Direct Energy will continue to lead energy innovation through connected experiences that make a difference in people's lives. Even though we're one of the biggest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without sacrificing the care you'd expect from a small-town energy provider.

Our simple tools will empower you to follow, understand and control the electricity you use. Direct Energy has an abundance of specialized offerings across North America for you to choose from.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Sign up for your ideal energy plan!

Given the numerous fun activities available in the Lone Star State, like enjoying the great outdoors, the last thing you want to do is waste time thinking about your electricity. Rustle up great Texas value when you sign up with Direct Energy! We have low Louise electricity rates and customer service that won't let you down. You should never have to stress about your electricity bill during the hot and humid summers in Loving. Luckily, with the products and prices that are right for your home and your budget, Direct Energy has you covered. We offer a wide assortment of plans, from green energy to a fixed rate, which gives you a rate that won't change based on market conditions.

Our most sought-after electricity plans include:

  • Green Texas 12: Protect the planet and your budget when you power your home with 12 months of 100% renewable energy at a competitive fixed rate.
  • Live Brighter 12: Lock in a one-year fixed electricity rate that won't break the bank or change with the seasons!
  • Weekends on Command 24: Get 24 months of free weekend electricity, from 6 p.m. on Friday until 11:59 p.m. on Sunday. You'll also get an Echo Dot for signing up.1
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You can count on competitive pricing and outstanding customer service with all of our plans, and those are just a couple of the perks we offer. Once you've settled on your perfect plan, you can view your payment history, refer a friend, and track your usage from any device. With our Online Account Manager, we make it simple to manage your energy. We provide knowledge and tools to help you become more energy-savvy and save on your electricity bill, whatever your energy needs are. Get the most out of your dollar - browse through our Learning Center to learn about energy in Texas.

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Direct Energy is not your average electricity supplier in Loving, Texas.

You have the freedom to choose your electricity provider, so why not choose the company that offers the technology and tools to Use Less of What We Sell™? Direct Your Energy, a custom suite of energy usage insight tools, helps make sense of your charges and enables you to lower your overall usage. Your energy snapshot will help you make adjustments, if needed, so that you are in total control. You'll also benefit from a seven-day weather outlook and how that could impact your bottom line.

Our Learning Center and blog also have extensive resources for you to learn more about your energy use. Direct Energy is committed to helping you care for your home and understand and manage your energy use. Electric cars are on the rise and the human body could help generate electricity. We have information on that and more!

Don't settle for what's standard. Choose an electricity company in your town that's dedicated to you and your home's needs. Take control of your Texas electricity bills every month by making Direct Energy your energy provider today.

Sign up with Direct Energy and save.

Are you changing Loving electricity providers? Or maybe you need new service? You can trust Direct Energy to make the process easy, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, no need to look further. We have a plan for everyone, from the stability of a fixed rate to the freedom of a connected home bundle and everything in between.

There are a few things you can always count on, no matter which electricity plan you choose for your Loving home - like fixed rates and auto pay! Take advantage of our advanced technology and energy insights tool, Direct Your Energy, to manage and understand your energy usage. Check out our educational resources to increase your energy efficiency and save on your monthly bills. We strive to help you save money on your electric bill. Did you know that if you sign up to participate in the Reduce Your Use Rewards program and reduce your energy consumption on the days we request, we'll give you a 10% discount on your next bill? Live smarter by getting started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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