Choose Your Perfect Electric Plan in Lufkin, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We compete to earn the business of over four million home and business customers every day, and Direct Energy will continue to lead energy innovation that makes a difference in people's lives. Even though we're one of the biggest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without giving up the personal attention you'd expect from a hometown energy provider.

Direct Energy is your reliable go-to resource, no matter what you need. We have an abundance of specialized offerings across North America for you to choose from. Make smarter decisions, be more efficient, reduce your energy use and save money with the insights we provide to you.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

The perfect Lufkin energy plan is waiting for you!

In the Lone Star State, there is so much to do besides thinking about your electricity, like golfing with friends! We want to help you saw down your electric bill in the heart of Texas Forest Country! Direct Energy has the competitive electricity rates you're looking for, along with tools and technology to help you control your monthly usage. Direct Energy offers you peace of mind during the hot and oppressive Lufkin summers. We have the products and prices that are right for you because you shouldn't have to worry about your electricity bill. There is a wide variety of plans available to you, from the Echo Dot plan to a fixed rate, where you can lock in a stable price for the term length of your choice.

We have a plan for everyone. Take a look at some of our most popular electricity plans:

  • Green Texas 12: Do what's right for the planet and your budget with a full year of fixed-rate electricity supplied by 100% renewable energy.
  • Live Brighter 12: Lock in a one-year fixed electricity rate that won't break the bank or change with the seasons!
  • Weekends on Command 24: Get 24 months of free weekend electricity, from 6 p.m. on Friday until 11:59 p.m. on Sunday. You'll also get an Echo Dot for signing up.1
Direct Your Energy infographic

Competitive pricing and outstanding customer service are only a couple of the many perks that come with all of our plans. Once you've found your perfect plan, you can view your payment history, refer your friends to receive a bill credit, and track your usage from any device. With our Online Account Manager, we make it easy to manage your energy. Everybody has different energy needs, but we have the knowledge and tools to help all energy-users become more energy-savvy and save on their electricity bill. We want you to reduce your energy use. Yes, we mean it! Your wallet, and the environment, will thank you. Let Direct Energy show you ways to decrease your energy use that are simple enough to incorporate into everyday life.

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Direct Energy is not your average electricity supplier in Lufkin, Texas.

Are you on a mission to Live Brighter™? Well, we're committed to helping you do just that. We provide our customers in the Oncor area with the tools and resources they need. Direct Your Energy, our easy-to-navigate usage insights tool, evaluates your energy usage, helping you make informed choices that can encourage you to use less. Receive a top-level view of your current energy use. Does it look like your energy usage is going up this month? Or have you been taking shorter showers, and noticing some savings?

Our Learning Center and blog also offer extensive resources for you to learn more about your energy use. We have tips that range from energy savings and home improvement to storm preparedness. With Direct Energy's commitment to our customers, you can learn to better take care of your home and understand and manage your energy use.

Don't settle for typical. Choose an electricity company in your town that's dedicated to you and your home's needs. Make Direct Energy your energy provider and take control of your energy use and Texas electricity bills every month!

Start saving when you sign up for Direct Energy.

Are you changing Lufkin electricity providers? Or maybe you need new service? You can trust Direct Energy to make the process simple, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, no need to look further. It doesn't matter if you want the stability of a fixed rate or the freedom of a connected home bundle, we have the electricity plan that suits your needs. We even offer you a way to simplify the process of paying your bill. Sign up for Auto Pay and Paperless Billing today by logging into your account!

No matter which electricity plan you choose for your Lufkin home, you can count on an active social media community and reliable and secure service. We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Take a look at our educational resources to increase your energy efficiency and save on your monthly bills. With a goal of helping you save money on your electric bill, we are different from other electricity companies. In fact, we'll even reward you for consuming less with our Reduce Your Use Rewards! We have everything you need to live smarter. Get started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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