Choose Your Perfect Electric Plan in Natalia, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We work hard to earn the business of over four million customers every day, and Direct Energy will continue to lead energy innovation that makes a difference in people's lives. Even though we're one of the largest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without giving up the dedication you'd expect from a small-town energy provider.

Don't ignore a rise in your energy bill. Understand your energy usage like never before with our insights. They will help you make advised decisions, reduce your energy use, and spend less. Direct Energy is your dependable go-to resource, with specially-designed offerings across the United States and Canada.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was a perfect energy plan for you, think again!

Given the variety of things to do in the Queen City of the Southeast, like picnicking in the park, the last thing you want to do is waste time thinking about your electricity. Let Direct Energy put the jewel in your crown with competitive electricity rates and plans to suit every need! During the short and cold Natalia winters, you shouldn't have to worry about your electricity bill. Direct Energy offers you peace of mind, with the products and prices that are right for your home and your budget. There is a wide assortment of plans available to you, from green energy to a fixed rate, which grants you a rate that won't change based on market fluctuations.

We have a plan to fit everyone's needs. Take a look at some of our most popular electricity plans:

  • Green Texas 12: Do what's right for the planet and your budget with a full year of fixed-rate electricity supplied by 100% renewable energy.
  • Live Brighter 12: Lock in a one-year fixed electricity rate that won't break the bank or change with the seasons!
  • Weekends on Command 24: Get free electricity between Friday at 6 p.m. to Sunday at 11:59 p.m., a great fixed-rate the rest of the week, and an Echo Dot just for signing up.1
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With us, you can always count on competitive pricing and unmatched customer service, but the benefits don't stop there. Better understand your monthly energy bill by logging into our Online Account Manager. View your bills, check out exclusive offers, and more - from any device! Get more for your dollar - check out our Learning Center to learn some energy saving tips. Everybody has different energy needs, but we have the knowledge and tools to help all energy-users become more energy-savvy and save on their electricity bill.

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Direct Energy is not your standard electricity supplier.

Our goal is to provide our customers in the AEP Central area with the resources and tools they need to Use Less of What We Sell™. Direct Your Energy, our easy-to-navigate energy usage insights tool, inspects your energy usage, helping you make knowledgeable decisions that can encourage you to use less. The Heat Map Calendar depicts the amount of energy used each calendar day so you can discover what may have contributed to a high or low day, and adjust your usage in the future accordingly.

If you want to learn more about your energy use, you can check out Direct Energy's Learning Center and blog for access to comprehensive resources. Direct Energy is committed to helping you understand and manage your energy use and take care of your home. A pressure cooker can help you save time and energy. We have that information for you and more!

Don't settle for typical. Choose an electricity company in your town that's dedicated to you and your home's needs. Take control of your energy use by making Direct Energy your energy provider.

Sign up with Direct Energy and see how much you can save.

Are you changing Natalia electricity providers? Or maybe you need new service? You can trust us to make the process simple. And if you're trying to decide between Direct Energy and Green Mountain Energy, learning more about the pluses of being a Direct Energy customer will make things clear. Find a plan that can satisfy your needs, whether you want the freedom of a connected home bundle or the stability of a fixed rate.

No matter which electricity plan you choose for your Natalia home, you can count on fixed rates and reliable and secure service. We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Access our library of resources to increase your energy efficiency and save on your monthly bills. We aren't the same as all the other electricity companies in the Lone Star State. We strive to help you save money. In fact, we'll even reward you for using less. Try out our Reduce Your Use Rewards program and save. Sign up for Direct Energy today and start living smarter.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
7Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. This 12-month term fixed price will only vary if there are changes in TDU, regulatory fees or a law that requires new or modified costs outside of our control. If you cancel before end of term, there is a cancellation fee of $135. You may cancel without penalty if you move and provide a forwarding address at least 14 days prior to your move date. Please see the Electricity Facts Label for more information and other applicable fees for this plan. Most free hours electricity claim as of November 27, 2018 when compared to other retail electric providers offers listed on the powertochoose.org website. Subject to change.


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