Get Your Perfect Electricity Plan in Roaring Springs, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We work hard to earn the business of over four million customers every day, and Direct Energy will continue to lead energy innovation through connected experiences that make a difference in people's lives. Don't worry about our size. We may be one of the biggest residential energy retailers in North America, but we provide big-business know-how without giving up the dedication you'd expect from a small-town energy provider.

Direct Energy is there for you, no matter what you need. With an abundance of specially-designed offerings across North America, we are a resource you can rely on. You can finally understand the electricity you use! With our simple solutions, you can follow and control your electricity use.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was a perfect energy plan for you, think again!

In the Lone Star State, there are so many things to do besides thinking about your electricity, like playing a round of golf! Hear us roar with low, fixed electricity prices! During the hot and humid Roaring Springs summers, you shouldn't have to worry about your electricity bill. Direct Energy offers you peace of mind, with the products and prices that are right for your home and your budget. There is a wide array of plans available to you, from the Echo Dot plan to a fixed rate, which gives you a rate that will not change from one month to the next.

Our most popular electricity plans include:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Sign up for a simple plan with a low fixed-rate electricity price that'll stay constant for a year!
  • Weekends on Command 24: Get two years of free electricity every weekend plus an Echo Dot when you sign up.1
Direct Your Energy infographic

You can count on competitive pricing and unmatched customer service with all of our plans, and there are more benefits where those came from. Once you've picked out your perfect plan, you can view your payment history, refer a friend, and track your usage right from your computer or smartphone. With our Online Account Manager, we make it convenient to manage your energy. At Direct Energy, we want to be more than just your energy company. We want to be there for you as a partner in your home. That's why we provide you with the knowledge and tools to help you become more energy-savvy, while creating a brighter home. Save the money in your wallet, and the environment, by visiting our Learning Center. There, you can learn some manageable ways to reduce your energy use.

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Direct Energy is not your standard electricity supplier.

Are you on a mission to Use Less of What We Sell™? Guess what! We're committed to helping you do just that. We provide our customers in the AEP North area with the resources and tools they need. We all use energy, but it's a mysterious commodity. How does our usage convert into what we pay? Direct Your Energy can clarify this relationship. Not only will you see your daily energy use, but it will be broken down at the appliance level to give you an even deeper look into your energy use!

Considerable tools are at your disposal! Just head to our Learning Center or blog to learn more about energy use. We have tips that range from green living and home improvement to storm preparedness. With Direct Energy's commitment to our customers, you can learn to better care for your home and understand and manage your energy use.

Don't settle for any average electricity company when you can have one that goes above-and-beyond and is dedicated to you and your home's needs. Direct Energy can help you take control of your Texas electricity bills.

See how much you can save when you sign up for Direct Energy.

Looking to switch your energy provider? Or maybe you need new service? We make it simple. With Direct Energy, you can enroll in paperless and Auto Pay options, track your energy usage, refer a friend and save, and more. Explore our different plans now. We have a plan for everyone, from the freedom of a connected home bundle to the stability of a fixed rate and everything in between. Then, sign up for Auto Pay and Paperless Billing to make paying your monthly bill stress-free. It can all be done by logging into your account!

Not everyone chooses the same electricity plan, but all customers have a few things they can count on - like fixed rates and great customer service! We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Check out our library of resources to increase your energy efficiency and save on your monthly bills. We aren't the same as all the other electricity companies. We want to help you save money. You could get a 10% discount on your next bill, just by signing up for and participating in the Reduce Your Use Rewards program! Sign up for Direct Energy today and start living smarter.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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