Choose The Right Electric Plan in Rochelle, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We work hard for over four million home and business customers across the United States and Canada, striving to earn their trust day after day. Don't worry about our size. We may be one of the biggest residential energy retailers in North America, but we provide big-business know-how without abandoning the dedication you'd expect from a hometown energy provider.

Make adept decisions, be more efficient, reduce your energy use and save money with the insights we provide to you. We offer you simple solutions to follow, understand and manage your electricity use.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was a perfect energy plan for you, think again!

Why waste time thinking about your electricity, when you could be sharing a homemade meal with friends? Choose Direct Energy for low, fixed Rochelle electric rates! Don't spend another hot and humid Rochelle summer stressing about your electricity. Direct Energy has the products and prices that are right for your home and your budget. We offer a wide range of plans, from the Echo Dot plan to a fixed rate, which guarantees you a rate that will not change with the seasons.

We have a plan to fit everyone's needs. Take a look at some of our most popular electricity plans:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Sign up for a simple plan with a low fixed-rate electricity price that'll stay constant for a year!
  • Weekends on Command 24: Get two years of free electricity every weekend plus an Echo Dot when you sign up.1
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No matter what plan you're on, you can count on competitive pricing and outstanding customer service, but the perks don't stop there. Once you've picked out your perfect plan, you can use our Online Account Manager to view your bills, check out exclusive offers, and more. Simple as that! Save the money in your wallet, and our planet, by visiting our Learning Center. There, you can learn some energy efficiency tips. Want to be more energy-savvy and spend less on your electricity bill? We offer the knowledge and tools to help you accomplish your goal.

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Direct Energy is not your standard electricity supplier.

Our commitment is to provide our customers in the AEP North area with the tools and resources they need to Live Brighter™. As a Direct Energy customer, you'll get access to a custom suite of energy insight tools, Direct Your Energy, to help you understand and oversee your home's electricity costs. Dynamic Usage Graphs provide you with the option to view your energy usage by day, week, month, or year. Temperatures are overlaid with the usage to provide clarity on your consumption.

If you want to learn more about your energy use, you can check out Direct Energy's Learning Center and blog for access to considerable resources. We have tips that range from green living and home improvement to safety tips. With Direct Energy's commitment to our customers, you can learn to better understand and manage your energy use and take care of your home.

You and your Rochelle home need an energy company dedicated to you, not some average run-of-the-mill provider. Take control of your energy use by making Direct Energy your energy provider today.

Sign up with Direct Energy and save.

Are you changing Rochelle electricity providers? Or maybe you need new service? Direct Energy makes it simple, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, look no further. It doesn't matter if you want the freedom of a connected home bundle or the stability of a fixed rate, we have the plan that suits your needs. We even make paying your monthly bill stress-free with options like Paperless Billing and Auto Pay, all managed in our easy-to-use Online Account Manager!

No matter which electricity plan you choose for your Rochelle home, you can count on fixed rates and great customer service. Take advantage of Direct Your Energy, our insightful usage tool that analyzes your energy usage and helps you use less and save more. With a commitment to helping you spend less money on your electric bill, we are different from other electricity companies. You could get a 10% discount on your next bill, simply by signing up for and participating in the Reduce Your Use Rewards program! We have everything you need to live smarter. Get started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
7Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. This 12-month term fixed price will only vary if there are changes in TDU, regulatory fees or a law that requires new or modified costs outside of our control. If you cancel before end of term, there is a cancellation fee of $135. You may cancel without penalty if you move and provide a forwarding address at least 14 days prior to your move date. Please see the Electricity Facts Label for more information and other applicable fees for this plan. Most free hours electricity claim as of November 27, 2018 when compared to other retail electric providers offers listed on the powertochoose.org website. Subject to change.


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