Get Your Perfect Electric Plan in Rochester, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We strive to secure the trust of our over four million home and business customers by working hard for them every day. Don't worry about our size. We may be one of the biggest residential energy retailers in North America, but we provide big-business know-how without giving up the commitment you'd expect from a hometown energy provider.

Make adept decisions, be more efficient, reduce your energy use and spend less with the insights we provide to you. You can finally understand the electricity you use! With our simple tools, you can follow and control your electricity use.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was an ideal energy plan for you, think again!

In the Lone Star State, there are so many things to do besides thinking about your electricity, like letting the kids cool down by running in the sprinklers! Choose Direct Energy for low, fixed Rochester electric rates! During the mild and cool Rochester winters, you shouldn't have to worry about your electricity bill. With the products and prices that are right for your home and your budget, Direct Energy offers you peace of mind. We offer a wide variety of plans, from green energy to a fixed rate, which grants you a rate that will not change with the seasons.

We have a plan for everyone. Take a look at some of our most popular electricity plans:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Sign up for a simple plan with a low fixed-rate electricity price that'll stay constant for a year!
  • Weekends on Command 24: Get two years of free electricity every weekend plus an Echo Dot when you sign up.1
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The perks that come with all of our plans extend beyond competitive electricity rates and superior customer service. Better understand your monthly energy bill by logging into our Online Account Manager. View your bills, check out exclusive offers, and track your usage - from any device! We provide the knowledge and tools to help you become more energy-savvy and save on your electricity bill. Browse through our Learning Center to learn about energy in Texas and get energy efficiency tips to help you cut your energy costs.

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Direct Energy is not your typical electricity supplier.

Why not choose the company that awards you with the technology and tools to Live Brighter™ when you have the freedom to select your electricity provider? We all use energy, but it's a mysterious commodity. How does our usage convert into what we pay? Direct Your Energy can clarify this relationship. The Predictive Weather Overlay is a unique planning tool. It not only predicts weather in the forecast, but estimates your future bill amount based on your historical usage measured against the predicted weather.

Want to learn more about your energy use? Head to our Learning Center to access the considerable resources that are at your disposal. We have tips that range from energy savings and home improvement to storm preparedness. With Direct Energy's commitment to our customers, you can learn to better take care of your home and understand and manage your energy use.

Don't settle for what's normal. Choose an electricity company in your town that's dedicated to you and your home's needs. Direct Energy can help you take control of your energy use.

Sign up with Direct Energy and see how much you can save.

Are you switching Rochester electricity providers? Or maybe you need new service? You can trust Direct Energy to make the process stress-free, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, look no further. We have the plan that fits your needs, whether you want the freedom of a connected home bundle or the stability of a fixed rate. We even make paying your bill stress-free with options like Paperless Billing and Auto Pay, all managed in our easy-to-use Online Account Manager!

The same electricity plan is not the best for everyone, but all customers have some things they can count on - like fixed rates and great customer service! We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Take a look at our educational resources to increase your energy efficiency and save on your monthly bills. With a goal of helping you save money on your electric bill, we separate ourselves from other electricity companies. You could get a 10% discount on your next bill, simply by signing up for and participating in the Reduce Your Use Rewards program! Live smarter by signing up for Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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