Choose The Perfect Electricity Plan in Rowena, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We work hard to earn the business of over four million home and business customers every day, and Direct Energy will continue to lead energy innovation that makes a difference in people's lives. Don't worry about our size. We may be one of the biggest residential energy retailers in North America, but we provide big-business know-how without sacrificing the support you'd expect from a local energy provider.

We provide the insights you need to make adept decisions, be more efficient, reduce your energy use and spend less. We offer you simple solutions to track, understand and manage your electricity use.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was an ideal energy plan for you, think again!

In the Lone Star State, there are so many things to do besides thinking about your electricity, like cooking a big breakfast for the family! Choose Direct Energy for low, fixed Rowena electric rates! Direct Energy eases your mind during the mild and cool Rowena winters. We have the products and prices that are right for your home and your budget because you shouldn't have to worry about your electricity bill. We offer a wide variety of plans, from the Echo Dot plan to a fixed rate, where you can lock in a stable price for the term length that you choose.

Our most in-demand electricity plans include:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Sign up for a simple plan with a low fixed-rate electricity price that'll stay constant for a year!
  • Weekends on Command 24: Get two years of free electricity every weekend plus an Echo Dot when you sign up.1
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You can count on competitive electricity rates and outstanding customer service with all of our plans, and those are just a couple of the perks we offer. Better understand your monthly energy bill by logging into our Online Account Manager. View your bills, refer your friends to receive a bill credit, and track your usage - from any device! Save the money in your wallet, and our planet, by visiting our Learning Center. There, you can learn some simple ways to reduce your energy use. We provide knowledge and tools to help you become more energy-savvy and save on your electricity bill.

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Direct Energy is not your average electricity supplier.

We're here to help consumers Live Brighter™ by supplying customers in the AEP North area with the tools and resources to do just that. Direct Your Energy, a custom suite of energy usage insight tools, helps make sense of your charges and enables you to lower your overall usage. How does your usage compare to those similar to you? The Home Comparison tool reflects your home's energy usage to that of homes like yours, so you can see if you are using more or less than those guys. You'll not only see how your overall usage stacks up, but a breakdown of the individual elements that contribute to your bill.

Our Learning Center and blog also offer comprehensive tools for you to learn more about your energy use. Take care of your home and understand and manage your energy use. From green living and home improvement tips to storm preparedness, Direct Energy is committed to helping you.

Don't settle for typical. Choose an electricity company in your town that's dedicated to you and your home's needs. Make Direct Energy your energy provider and take control of your energy use and Texas electricity bills every month!

Sign up with Direct Energy and see how much you can save.

If you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, no need to look further. Direct Energy makes it easy, whether you're switching Rowena electricity providers or you need new service. Find a plan that can satisfy your needs, whether you want the stability of a fixed rate or the freedom of a connected home bundle. Then, sign up for Auto Pay and Paperless Billing to make paying your monthly bill even easier. It can all be done from our easy-to-use Online Account Manager!

The same electricity plan is not the best for everyone, but all customers have a few things they can count on - like fixed rates and great customer service! Take advantage of Direct Your Energy, our insightful usage tool that analyzes your energy use and helps you use less and save more. We are committed to helping you spend less money on your electric bill. In fact, with Reduce Your Use Rewards, Direct Energy is rewarding customers for consuming less electricity on the days we request! Live smarter by getting started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
7Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. This 12-month term fixed price will only vary if there are changes in TDU, regulatory fees or a law that requires new or modified costs outside of our control. If you cancel before end of term, there is a cancellation fee of $135. You may cancel without penalty if you move and provide a forwarding address at least 14 days prior to your move date. Please see the Electricity Facts Label for more information and other applicable fees for this plan. Most free hours electricity claim as of November 27, 2018 when compared to other retail electric providers offers listed on the powertochoose.org website. Subject to change.


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