Choose The Perfect Electricity Plan in Rule, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We strive to secure the trust of our more than four million customers by working hard for them every day. Don't worry about our size. We may be one of the largest residential energy retailers in North America, but we provide big-business know-how without abandoning the commitment you'd expect from a small-town energy provider.

Direct Energy is a resource you can rely on, no matter what you need. We have plenty of specially-designed offerings across North America. Our simple solutions will empower you to follow, understand and control your electricity use.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was a perfect energy plan for you, think again!

There's more to life than stressing over your electric plan! In the Lone Star State, you could be spending your time letting the kids cool down by running in the sprinklers. Choose Direct Energy for low, fixed Rule electric rates! You shouldn't have to worry about your electricity bill during the mild and cool winters in Rule. Luckily, at Direct Energy, we believe in providing customers with energy choice, so we offer many plans to meet the needs of your home and family. We offer a wide variety of plans, from green energy to a fixed rate, which frees you from the risk of skyrocketing prices when the seasons change.

Here is a list of our most in-demand electricity plans:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Sign up for a simple plan with a low fixed-rate electricity price that'll stay constant for a year!
  • Weekends on Command 24: Get two years of free electricity every weekend plus an Echo Dot when you sign up.1
Direct Your Energy infographic

You can count on competitive electricity rates and outstanding customer service with all of our plans, but the benefits don't stop there. We make managing your plan easy. Once you've settled on your perfect plan, you can use our Online Account Manager to view your bills, check out exclusive offers, and track your usage. Get the most out of your dollar - browse through our Learning Center to learn about energy in Texas. While you're there, browse through some energy efficiency tips. At Direct Energy, we want to be more than just your energy company. We want to be there for you as a partner in your home. That's why we provide you with the knowledge and tools to help you become more energy-savvy, while creating a brighter home.

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Direct Energy is not your average electricity supplier.

Our goal is to offer our customers in the AEP North area the tools and resources they need to Live Brighter™. As a Direct Energy customer, you'll get access to Direct Your Energy, a personalized energy insights tool, that will help you interpret and take control of your home's electricity costs. How does your usage compare to those similar to you? The Home Comparison tool reflects your home's energy usage to that of homes like yours, so you can see if you are using more or less than those guys. You'll not only see how your overall usage stacks up, but a breakdown of the individual elements that contribute to your bill.

Our Learning Center and blog also offer extensive resources for you to learn more about your energy use. Everything from green living and home improvement tips to weather readiness, Direct Energy is dedicated to helping you understand and manage your energy use and care for your home.

Don't settle for any typical electricity company when you can have one that goes above-and-beyond and is dedicated to you and your home's needs. Make Direct Energy your energy provider and take control of your energy use and Texas electricity bills every month!

Save when you sign up for Direct Energy.

Looking to switch your energy provider? Trust us to make the process stress-free, whether you need new service or you're changing Rule electricity providers. With Direct Energy, you can enroll in paperless and Auto Pay options, track your energy usage, refer a friend and save, and more. Explore our different plans now. We have the electricity plan that suits your needs, whether you want the stability of a fixed rate or the freedom of a connected home bundle. We even make paying your monthly bill stress-free with options like Auto Pay and Paperless Billing, all managed in our easy-to-use Online Account Manager!

No matter which electricity plan you choose for your Rule home, you can count on fixed rates and great customer service. We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Access our library of resources to increase your energy efficiency and save on your monthly bills. Unlike other electricity companies, we strive to help you spend less money on your electric bill. In fact, with Reduce Your Use Rewards, Direct Energy is rewarding customers for using less electricity during peak events! Direct Energy has everything you need to live smarter, so get started with us today!

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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