Choose The Perfect Electric Plan in Santa Rosa, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

Find out why Direct Energy has already won the business of more than four million home and business customers across the United States and Canada. Even though we're one of the largest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without giving up the support you'd expect from a small-town energy provider.

Direct Energy is a resource you can rely on, no matter what you need. We have an abundance of specially-designed offerings across North America for you to choose from. Our simple tools will empower you to track, understand and manage your electricity use.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Get your perfect energy plan!

Given the variety of things to do in the Lone Star State, like letting the kids cool down by running in the sprinklers, the last thing you want to do is waste time thinking about your electricity. Choose Direct Energy for low, fixed Santa Rosa electric rates! During the hot and humid Santa Rosa summers, you shouldn't have to worry about your electricity bill. Direct Energy offers you peace of mind with our many plans built to meet the needs of your home and family. We offer a wide array of plans, from green energy to a fixed rate, which frees you from the risk of rising prices when the seasons change.

Our most sought-after electricity plans include:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Sign up for a simple plan with a low fixed-rate electricity price that'll stay constant for a year!
  • Weekends on Command 24: Get two years of free electricity every weekend plus an Echo Dot when you sign up.1
Direct Your Energy infographic

The perks that come with all of our plans extend beyond competitive electricity rates and unmatched customer service. Once you've signed up for your perfect plan, you can use our Online Account Manager to view your payment history, refer a friend, and track your usage. Simple as that! Save the money in your wallet, and our planet, by visiting our Learning Center. There, you can learn some energy efficiency tips. We provide knowledge and tools to help you become more energy-savvy and save on your electricity bill.

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Direct Energy is not your standard electricity supplier in Santa Rosa, Texas.

Our goal is to supply our customers in the AEP Central area with the tools and resources they need to Use Less of What We Sell™. Direct Your Energy, a custom suite of energy usage insight tools, helps you see, understand, and manage how you use energy in your home. The Heat Map Calendar shows how much energy is consumed each calendar day so you can determine what may have contributed to a high or low day, and adjust your future usage accordingly.

Our Learning Center and blog also contain extensive resources for you to learn more about your energy use. Direct Energy is dedicated to helping you understand and manage your energy use and care for your home. Need to know how to prevent and thaw frozen pipes this winter? We have tips for that and more!

Don't settle for typical. Choose an electricity company in your town that's dedicated to you and your home's needs. Make Direct Energy your energy provider today and take control of your energy use and Texas electricity bills every month!

Start saving when you sign up for Direct Energy.

Are you trying to decide between Direct Energy and Reliant Energy? Learn more about the perks of signing up with Direct Energy. Whether you need new service or you're changing Santa Rosa electricity providers, we make it easy. Find an electricity plan that can satisfy your needs, whether you want the freedom of a connected home bundle or the stability of a fixed rate. We even make paying your monthly bill stress-free with options like Auto Pay and Paperless Billing, all managed in our easy-to-use Online Account Manager!

Not everyone chooses the same electricity plan, but all customers have several things they can count on - like fixed rates and great customer service! Use our educational resources and energy insights tools, Direct Your Energy, to increase your energy efficiency and save on your monthly bills. With a commitment to helping you spend less money on your electric bill, we separate ourselves from other electricity companies. In fact, we'll even reward you for using less. Try out our Reduce Your Use Rewards program and save. Sign up for Direct Energy today and start living smarter.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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