Direct Energy Asks Texas to Use Less Energy During Peak Demand Event

Direct Energy Asks Texas to Use Less Energy During Peak Demand Event

Hey there, Texas!

As you’ve probably noticed, it’s been really hot all across our state for the past few days and weeks. And with that comes a predictable increase in energy usage. When too many people start increasing their electricity usage all at the same time, peak demand in the Lone Star State can reach unfavorable levels.

With the announcement of a Heat Advisory for Texas from, we at Direct Energy are asking all our Texas electricity customers to use less energy between 3 pm and 7 pm today so demand doesn’t surpass supply on the Texas energy grid.

If you’re enrolled in our Reduce Your Use Rewards program, how exactly can you use less energy so you can earn a 5% bill credit without becoming too uncomfortable in the Texas summer? Here are a few handy suggestions:

  • Set the thermostat for your air conditioner to 78 degrees.
  • Run a couple of fans in the high traffic areas of your home to circulate the air.
  • Don’t run any major appliances at all – no dryers, washers, dishwashers, etc.
  • Unplug all unessential electronics.
  • Close the blinds over any windows that let in lots of sunlight.

By decreasing your energy usage, you increase your chances of a lower energy bill. According to research from, you can save up to 1% off your energy bill for every 1 degree you increase your thermostat temperature. We recommend starting with the #78degreechallenge!

Direct Energy Asks Texas to Use Less Energy During Peak Demand EventSee? That wasn’t so hard, was it? When everyone introduces just a little moderation into how we use energy in our homes when it’s hottest outside, we greatly reduce the chance of the Texas energy grid going out of whack.

And if want to earn a 5% bill credit for saving at least 10% off your baseline average, please head over to Direct to learn more about the program and sign up!

Thanks for helping your fellow Texans!

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Born and raised in Southeast Texas, Adam P. Newton never acquired the charming accent that most life-long Texans possess in spades, but he’s OK with that. Adam currently creates and curates online content for Direct Energy. Before his career in content marketing, Adam spent several years toiling as a freelance music journalist.

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