Direct Energy made a splash in the Empire State over the past two months, as the Innovation to Inspiration mobile exhibit hosted New Yorkers at the Buildings NY show in New York City in May and at a lunch-and-learn in Albany in June.
New York City, NY | May 24 – 25, 2016
The Direct Energy’s iTOi mobile exhibit visited Buildings NY in New York City May 24-25, 2016. Taking place in the Javits Center in Manhattan, the event drew building owners and managers from around the country to learn about innovative products and services that can help them make decisions, make deals, issue Requests for Proposal (RFP’s), and ultimately save money. The focus was on how our Panoramic Power sensors help our customers use less energy and save money.
This event was especially exciting as this was the first time the exhibit opened inside a building. The large display stood out over the other booths in the conference hall, encouraging great visitation throughout the day. Roughly 200 attendees toured the mobile exhibit over the two-day show.
In addition to the mobile exhibit, Direct Energy Business had a booth at the front of the conference where guests could learn more about these sensors by making a cup of coffee and seeing their energy consumption displayed in real-time. Free coffee and a large, real-time display piqued interest, so the booth was consistently busy.
To encourage participants to visit both Direct Energy locations, guests could collect a branded poker chip at the mobile exhibit and then receive a portable cell phone charger at the Direct Energy Business booth.
ALBANY CAPITOL STOP
Albany, NY | June 8, 2016
With hundreds of the state’s top policy leaders in town for the annual legislative session, the iTOi tour hosted a lunch-and-learn at the New York State capitol building in Albany. Throughout the day, more than 75 local residents, staffers, and legislative officials toured the exhibit to learn more about how Direct Energy is transforming the residential and business consumer experience with the company’s energy expertise.
The exhibit was parked less than 50 yards from the capitol building on the historic Empire State Plaza. The iTOi stop coincided with the weekly farmers market and jazz lunch that brings residents, political influencers, and business leaders to the plaza for lunch.