Why am I being asked to choose a new plan when I transfer my service?

You are asked to choose a new plan when you transfer your service because plan contracts do not transfer between locations. A contract is limited to service to a customer at a location specified in the contract. Therefore, if you choose to continue service with Direct Energy at another location, it is considered a move-in.

In short, a service can transfer to a new service address, but your rate and plan for your old service address cannot. This is because your rate at your old service address was the given rate at the time you chose that plan. When you move to a new service address, the rate for that new service address will not be the same as your old service address.