Lubbock Electricity Service

You'll Find Lots of Reasons to Choose Direct Energy

Electricity Plans Customized to Fit Your Needs

With Direct Energy, you choose the right plan for your lifestyle. We offer plans with set term lengths for stability or month-to-month terms for flexibility. Plus, we offer plans with an Amazon Prime membership on us!

Transparency: Always Our #1 Priority

We pride ourselves on offering straightforward pricing, detailed, easy-to-understand billing, and proactive communications.

Support When and Where You Need It

Whether over the phone or via online chat, our customer care team can help 24/7.

Tools Designed With You in Mind

Keep tabs on your account online and through our easy-to-use online account manager. Pay bills, track your energy usage, get 24/7 customer service and more.

A Partner You Can Trust

Choose Direct Energy, and you'll have plenty of stability, size and support on your side. We've helped power the great state of Texas for decades, and we're ready to take the future of electricity and home services to new, exciting places.

Customer-Friendly Mobile App

Managing your Direct Energy account from our mobile app is easier than ever. Easily monitor your usage, earn referral rewards, pay your bill and more!

Electricity Choice is on the Way to Lubbock

What Does Electricity Choice Mean?

Parts of Lubbock will join the Texas deregulated electricity market on March 4, 2024. This means certain homeowners, renters and businesses in Lubbock can choose the right retail electricity provider for their needs. And starting on Friday, January 5, 2024, residents in Lubbock will be able to begin selecting their new electricity provider.

How Does Electricity Choice Work?

How Do I Benefit from Electricity Choice?

Get the opportunity to choose your retail electricity provider
Take charge of your budget through competitive pricing
Choose from a variety of plans to meet your needs, including free nights
Get the tools and resources to manage your electricity account

Learn More About Energy Choice

What is Texas Electric Choice?

Learn more about electricity choice in Texas and its history.

Learn More

What is the Difference Between a Utility and an Electricity Provider?

When it comes to energy choice, there's an important difference between utilities and providers.

Learn More

How Texas Benefits from the Deregulated Electricity Market

Learn how Texas electricity customers like you benefit from Texas energy deregulation.

Learn More

Frequently Asked Questions

When will Lubbock become deregulated?

Lubbock will become deregulated on March 4, 2024. Starting on Friday, January 5, 2024, residents in Lubbock will be able to begin selecting their new electricity provider. If you do not choose a new provider during the presale period, you will receive service from one of the default retail electricity providers.

What will happen to Lubbock Power & Light after deregulation?

Lubbock Power & Light will be responsible for transporting and delivering electricity to your home or business and for maintaining your electrical equipment. If you experience a power outage, see a fallen pole or power line, or have an issue with your electric meter, you will contact them to resolve the issue.

What will Direct Energy be responsible for after deregulation?

The retail electricity provider (REP) you choose will be responsible for providing customer service and monthly billing to your home or business. Once enrolled, you'll receive your bill directly from your REP and speak with them to process payments and answer your electricity billing and account questions. If you move while enrolled in a plan, your REP will transfer your service to your new address, provided you're in an area they serve.

Will I have any interruption in my electricity service when I switch?

No. When you choose an electricity plan, we'll handle the switch with no interruptions.

Who will send me my bill?

Your electricity bill will come directly from us. You can enroll in Paperless Billing to receive your bill via email, or you can choose to receive it via USPS. When you're ready to pay your bill, we have many easy ways, from the Direct Energy App to Mobile Wallet to other online, phone and in-person options.

What is included in the price?

The price includes your energy charge per kilowatt-hour (kWh) of electricity as well as delivery charges from Lubbock Power & Light for transmitting and delivering the electricity to your home. You may also see a Base Charge included in some plan prices. Some of these charges are flat costs, while some are calculated based on kWh used during the billing cycle. You can find full pricing disclosures in the plan Electricity Facts Label.

When will my service start?

When you sign up for an electricity plan, you can choose the day you start service. You will usually be able to start service within seven business days.

How do I sign up?

You can sign up by clicking "SELECT PLAN" on the electricity plan you wish to sign up for. You can search for available plans by your zip code only, but you can also include the full service address. If you're moving to a new address, use the address of your new home to fill out your service address information. If you're switching from another electricity provider, we'll let them know about your switch.

How does free nights work?

Every night from 9 p.m. to 8:59 a.m., any electricity you use is free! You only pay for the electricity you use from 9 a.m. to 8:59 p.m. and you can use as much electricity as you want all night long. If you run your dishwasher or do laundry at night, have parties or binge watch your favorite shows, this plan is for you!