Strategic Partnerships

Direct Energy and Plenti

Direct Energy & Plenti

Direct Energy is proud to be the retail energy and natural gas partner in the Plenti program. Plenti is a rewards program operated by US Loyalty, a division of American Express.

This one-of-a-kind rewards program lets customers earn points at one place and use them at another, all with a single card. The result is an empowered consumer, with more choices, and that's what Direct Energy is all about. No longer are consumers confined to rewards that limit them to a single brand. With Plenti, consumers can earn points with Direct Energy qualifying plans, and use those points for savings at certain other Plenti partners.

As a Plenti partner, Direct Energy is in the company of some of the most recognizable national and global brands that embrace innovation within their respective spaces. Partners include Exxon, Macy's, Mobil, Nationwide, Rite Aid, Enterprise, Chili's, and more.

Visit for more information.

Direct Energy and Texas Athletics

Direct Energy & Texas Athletics

Direct Energy is proud to be the Official Retail Electricity Sponsor of Texas Athletics. We're more than just fans – we're leaders in energy innovation with our one-of-a-kind products and services. We're honored to support Longhorn Nation and the Texas Exes Alumni Association as fellow game-changers. Not only will we be on the field and on the sidelines every season, we'll provide you the tools and resources to help you buy less of what we sell.

Learn more about our partnership here.

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