Direct Energy engages communities throughout North America by supporting charitable organizations through corporate donations, strategic sponsorships, local fundraisers, in-kind contributions, and employee volunteering. Our approach empowers our employees to get involved with organizations they are passionate about, providing them with innovative programs and resources to improve their skills and provide opportunities for leadership development.
Each year, Direct Energy aims to address innovation challenges in our communities that are relevant to our business.
Our current strategy to educate, empower, and engage includes:
We use the knowledge and experience gained through community involvement to continuously improve our business.
Every month, Bounce Energy selects a local organization to serve as the beneficiary of a social media based charity campaign. Bounce Energy makes a base donation to each organization of $2,500, and for every new Facebook like, Twitter follower, and Instagram follower, the organization receives another .$50 donation. Each campaign shows not only financial support, but the power of word-of-mouth support that social media enlists. In 2015, this campaign donated nearly $70,000 in contributions.