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Direct Energy is dedicated to helping you choose the right energy solutions for your unique needs. Find the perfect fit with our electricity and natural gas plans today.
Home security, automation and efficiency at your fingertips. Protect your peace of mind with an exclusive offer from our partner Vivint.
Discover practical, energy-saving tips to reduce electricity costs and increase efficiency at home or business. Knowledge is power, literally!
Get the Direct Energy app to easily pay your bill, manage your account, keep an eye on your usage, refer friends and more.
Direct Energy is dedicated to helping you choose the right energy solutions for your unique needs. Find the perfect fit with our electricity and natural gas plans today.
Home security, automation and efficiency at your fingertips. Protect your peace of mind with an exclusive offer from our partner Vivint.
Discover practical, energy-saving tips to reduce electricity costs and increase efficiency at home or business. Knowledge is power, literally!
Get the Direct Energy app to easily pay your bill, manage your account, keep an eye on your usage, refer friends and more.
Get more from your electricity company in Lubbock
Make Direct Energy your trusted electricity provider and home protection provider. We’re here to make your life easier with a simpler approach to home energy. Find plans available in your area now.
Local data to help you choose the right electricity plan for your home
Explore available plans in your area and find the best fit for your home.
Answer a few questions about your home and lifestyle to explore electricity plans that may fit your needs.
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Changing electricity companies can be pretty straightforward. For starters, there is no fee or penalty to switch as long as you aren’t currently in a contract. (You can learn whether you are by making a quick call to your electricity company.)
Visit the Direct Energy website.
Enter your ZIP code and choose the best plan based on features like term length, rate type and perks.
Enter details about you, like your name, phone number and address.
Select your start date.
With Direct Energy, you’ll get a straightforward approach to electricity and home services. Through every step of your journey, we’re here with energy choices that put you in control.
Previously, Lubbock customers had little say in who powered their homes. People relied on a single utility company for electricity. Starting in 2024, Lubbock became a deregulated electricity market.
Energy deregulation or energy choice puts the power in your hands by allowing you to choose your electricity provider. Now, you aren’t stuck with limited options. You have the freedom to shop for the plans and rates that best fit your needs.
They produce electricity and sell it on the open market.
Manage the maintenance of the wires and poles, as well as any outages and emergencies.
You get to choose your energy provider and a plan that makes the most sense for you.
We're responsible for selling electricity, generating bills and providing customer service related to your plan.
In Lubbock, energy choice means you have more plan options to choose from. We have a little something for everyone, so finding what you need is easy. Here are a few plan types you might encounter:
Your service will start on the day you selected when signing up for an electricity plan. Same-day electricity service is also available in some cases.
Direct Energy does not charge enrollment fees. However, if you cancel your Direct Energy plan before the end of your term, an early termination fee may apply. Check your plan details for more information.
Give us a call, email us or chat with us online through our website. We’re always happy to help. Check out our Contact Us page for detailed contact information.
Direct Energy and your utility work together to provide electricity service for your specific area. Direct Energy is a retail electricity provider, and you can shop for your own electricity plan with providers like us to find the right rate and plan for you. Your local utility is only responsible for delivering electricity to your home, reading your electricity meter, and maintaining the poles and wires that deliver electricity.
In the event of a power outage, contact your local utility company. Their contact information is typically found on your electricity bill.
Yes! In select markets, customers can choose renewable energy plans that utilize electricity attributable to environmentally friendly energy sources like wind or solar.
Opting for a renewable energy plan helps reduce carbon emissions and supports the development of sustainable energy sources, contributing to a cleaner and greener future.
No. Switching electricity providers won't interrupt your power. Lubbock Power & Light (LP&L) will continue to deliver electricity to your home and maintain the poles and wires. Direct Energy will handle your electricity plan and billing, so service stays on throughout the switch.
No action is needed. When you switch to Direct Energy, your electricity provider automatically transitions. LP&L will still be your local utility and continue maintaining the poles and wires that deliver electricity to your home.
If you're currently under contract with another provider, your plan may include an early termination fee. Any potential charges are outlined in your Electricity Facts Label.
1 Based on weather-normalized rolling 12-month average monthly electricity usage for Direct Energy customers in Lubbock. Actual usage will vary.
2 Free days last from 9 a.m. to 5 p.m. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. Please see the Electricity Facts Label for more information and other applicable fees for this plan.
3 The price can change only in response to changes in TDSP charges, ERCOT or Texas RE administrative fees charged to loads, or laws or regulatory actions that impose new or modified fees that are beyond Direct Energy’s control.
4 Auto Pay discount is available with qualifying plans only. You will need to enroll in Direct Energy's Auto Pay program to receive the discount on the energy charge associated with your electricity plan. This discount will be listed in your Electricity Facts Label (EFL). To be eligible for an automatic payment option, your Direct Energy account must be in good standing and you may not have two or more returned payments during the past 6-month period. If your account is eligible, the Auto Pay discount will be reflected on your monthly bill as a separate line item in next full billing cycle. The Auto Pay discount will no longer apply should you opt of the Auto Pay program for any reason.
Need help placing an order?
Texas customers: Call us at 1-855-461-1926
Northeast and Midwest customers: Contact us
Questions about your current service?
Texas customers: Call us at 1-888-305-3828
Northeast and Midwest customers: Contact us
