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Direct Energy is dedicated to helping you choose the right energy solutions for your unique needs. Find the perfect fit with our electricity and natural gas plans today.
Home security, automation and efficiency at your fingertips. Protect your peace of mind with an exclusive offer from our partner Vivint.
Discover practical, energy-saving tips to reduce electricity costs and increase efficiency at home or business. Knowledge is power, literally!
Get the Direct Energy app to easily pay your bill, manage your account, keep an eye on your usage, refer friends and more.
Direct Energy is dedicated to helping you choose the right energy solutions for your unique needs. Find the perfect fit with our electricity and natural gas plans today.
Home security, automation and efficiency at your fingertips. Protect your peace of mind with an exclusive offer from our partner Vivint.
Discover practical, energy-saving tips to reduce electricity costs and increase efficiency at home or business. Knowledge is power, literally!
Get the Direct Energy app to easily pay your bill, manage your account, keep an eye on your usage, refer friends and more.
Get more from your electricity company in Lubbock
Make Direct Energy your trusted electricity company and home protection provider. We’re here to make your life easier with a smarter, simpler approach to home energy. Find plans available in your area now.
Local data to help you choose the right electricity plan for your home
Explore available plans in your area and find the best fit for your home.
-Wilma C.
-Haybert L.
-Jabin E.
Changing electricity companies can be pretty straightforward. For starters, there is no fee or penalty to switch as long as you aren’t currently in a contract. (You can learn whether you are by making a quick call to your electricity company.)
Visit the Direct Energy website.
Enter your ZIP code and choose the best plan based on features like term length, rate type and perks.
Enter details about you, like your name, phone number and address.
Select your start date.
With Direct Energy, you’ll get a straightforward approach to electricity and home services. Through every step of your journey, we’re here with energy choices that put you in control.
Previously, Lubbock customers had little say in who powered their homes. People relied on a single utility company for electricity. Starting in 2024, Lubbock became a deregulated electricity market.
Energy deregulation or energy choice puts the power in your hands by allowing you to choose your electricity provider. Now, you aren’t stuck with limited options. You have the freedom to shop for the plans and rates that best fit your needs.
They produce electricity and sell it on the open market.
Manage the maintenance of the wires and poles, as well as any outages and emergencies.
You get to choose your energy provider and a plan that makes the most sense for you.
We're responsible for selling electricity, generating bills and providing customer service.
In Lubbock, energy choice means you have more plan options to choose from. We have a little something for everyone, so finding what you need is easy. Here are a few plan types you might encounter:
It depends on your utility's timeframe to process requests to switch, but it usually takes up to 1-2 billing cycles.
We don’t charge enrollment fees. However, some utilities and suppliers may charge a switching fee when you sign up with a new supplier. Check with them for more information.
Give us a call, email us or chat with us online through our website. We’re always happy to help. Check out our Contact Us page for detailed contact information.
Direct Energy and your utility work together to provide services for your specific area. Direct Energy is a competitive electricity supplier. You can shop for your own energy plans with suppliers like us to find the right rate and plan for you.
Your local utility is responsible for delivering electricity to your home and reading your electricity meter. They are also responsible for sending your electricity bills. In some areas, your utility may also compete in the market, selling its own rates and plans to customers.
In the event of a power outage, contact your local utility company. Their contact information is typically found on your electricity bill.
Yes! In select markets, customers can choose renewable energy plans that empower them to support environmentally friendly energy sources like wind or solar.
Opting for a renewable energy plan helps reduce carbon emissions and supports the development of sustainable energy sources, contributing to a cleaner and greener future.
Need help placing an order?
Texas customers: Call us at 1-855-461-1926
Northeast and Midwest customers: Contact us
Questions about your current service?
Texas customers: Call us at 1-888-305-3828
Northeast and Midwest customers: Contact us
