Choose The Right Electric Plan in Ben Franklin, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We compete to earn the business of more than four million home and business customers every day, and Direct Energy will continue to lead energy innovation that makes a difference in people's lives. Even though we're one of the largest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without sacrificing the personal attention you'd expect from a small-town energy provider.

You can finally understand the electricity you use! With our simple solutions, you can follow and manage your electricity use. Direct Energy is your reliable go-to resource, no matter what you need. We have a bunch of specialized offerings across the United States and Canada for you to choose from.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was a perfect energy plan for you, think again!

Given the various fun activities available in the Lone Star State, like attending a special event, the last thing you want to do is waste time thinking about your electricity. Ben Franklin, put away the lightning rod and let Direct Energy supply your power! Choose us to be your trusted electric company for affordable rates and reliable customer service. You shouldn't have to worry about your electricity bill during the cool winters in Ben Franklin. At Direct Energy, we believe in providing customers with energy choice, so we offer many plans to meet the needs of your home and family. We offer a wide range of plans, from green energy to a fixed rate, which means your rate won't be affected if changing seasons cause prices to jump.

Here is a list of our most sought-after electricity plans:

  • Green Texas 12: Go green with Direct Energy when you choose this plan that runs on 100% renewable energy! Lock in a fixed rate for a year.
  • Live Brighter 12: Plug in to our standard fixed-rate electricity plan for a year of savings, rewards and more!
  • Weekends on Command 24: Choose two years of free electricity all weekend, every weekend from 6 p.m. on Friday to 11:59 p.m. on Sunday. You'll even receive an Echo Dot for signing up!1
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You can count on competitive pricing and superior customer service with all of our plans, and there are more benefits where those came from. Once you've found your perfect plan, we make it convenient to manage your energy right from your computer or smartphone with our Online Account Manager. View your bills, check out exclusive offers, and track your usage - wherever and whenever it's convenient. Get more for your dollar - head to our Learning Center to learn some energy saving tips. We provide knowledge and tools to help you become more energy-savvy and save on your electricity bill, whatever your energy needs are.

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Direct Energy is not your typical electricity supplier.

Our goal is to offer our customers in the Oncor area the tools and resources they need to Live Brighter™. Direct Your Energy, a custom suite of energy usage insight tools, helps make sense of your charges and enables you to lower your overall usage. With our easy to use insights tool, you will receive a high-level view of your energy performance, predictive weather overlay, and more!

Want to learn more about your energy use? Head to our Learning Center to access the copious resources that are at your disposal. Direct Energy is committed to helping you understand and manage your energy use and take care of your home. Did you know that LED lighting uses up to 75 percent less energy than traditional bulbs? For real! Learn even more by visiting our online resources.

Don't settle for any standard electricity company when you can have one that goes above-and-beyond and is dedicated to you and your home's needs. Take control of your Texas electricity bills every month by making Direct Energy your energy provider.

Sign up with Direct Energy and save.

If you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, no need to look further. Direct Energy makes it simple, whether you're switching Ben Franklin electricity providers or you need new service. Looking for a plan with the freedom of a connected home bundle? Or maybe you like the stability of a fixed rate. No matter what your ideal plan looks like, we have the one for you. We even make paying your monthly bill stress-free with options like Auto Pay, all managed in our easy-to-use Online Account Manager!

Not everyone chooses the same electricity plan, but all customers have a few things they can count on - like reliable and secure service and an active social media community! Take advantage of our advanced technology and energy insights tool, Direct Your Energy, to understand and manage your usage. Check out our library of resources to bump up your energy efficiency and save on your monthly bills. We aren't the same as all the other electricity companies. We are committed to helping you spend less money. Did you know that if you sign up for the Reduce Your Use Rewards program and reduce your energy use during peak events, you'll receive a 10% discount on your next bill? Direct Energy has everything you need to live smarter, so get started with us today!

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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