Get Your Perfect Electricity Plan in Gainesville, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

Direct Energy has already won the trust of over four million home and business customers across the United States and Canada. It's time you find out why. Don't worry about our size. We may be one of the biggest residential energy retailers in North America, but we provide big-business know-how without abandoning the personal touch you'd expect from a neighborhood energy provider.

Direct Energy is your reliable go-to resource, no matter what you need. We have plenty of specialized offerings across the United States and Canada for you to choose from. Understanding your energy usage has never been more convenient. Our insights will help you make advised decisions, reduce your energy use, and save money.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was an ideal energy plan for you, think again!

In the Lone Star State, there are so many things to do besides thinking about your electricity, like spending an afternoon at Frank Buck Zoo! Lock in competitive electricity rates from Direct Energy today! We offer excellent customer service and as your Gainesville electric company, we're here to help power your home and make life easier! Direct Energy eases your mind during the cold and windy winters in Gainesville. We have the products and prices that are right for you because you shouldn't have to fret about your electricity bill. We offer a wide variety of plans, from green energy to a fixed rate, which means your rate won't be affected if changing seasons cause prices to skyrocket.

We have a plan for everyone. Take a look at some of our most in-demand electricity plans:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Plug in to our standard fixed-rate electricity plan for a year of savings, rewards and more!
  • Weekends on Command 24: Enjoy free electricity all weekend starting at 6 p.m. on Friday, every weekend for two whole years! Plus, you'll receive an Echo Dot for signing up.1
Direct Your Energy infographic

The perks that come with all of our plans extend beyond competitive electricity rates and exceptional customer service. The Online Account Manager is your all-access pass to your account. Log in to view your bills, check out exclusive offers, and track your usage! We provide the knowledge and tools to help you become more energy-savvy and save on your electricity bill. Get more for your dollar - check out our Learning Center to learn about energy in Texas.

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Direct Energy is not your standard electricity supplier in Gainesville, Texas.

As a Gainesville energy provider, we are committed to providing our customers in the Oncor area with the resources and tools to Use Less of What We Sell™. Direct Your Energy, our user-friendly usage insights resource, evaluates your energy usage, helping you make informed choices and use less. Your energy snapshot will help you make adjustments, if needed, so that you are in total control. You'll also benefit from a seven-day weather outlook and how that could impact your bottom line.

Want to learn more about your energy use? Head to our Learning Center to access the copious tools that are at your disposal. Everything from energy savings and home improvement tips to weather readiness, Direct Energy is committed to helping you understand and manage your energy use and care for your home.

Don't settle for typical. Choose an electricity company in your town that's dedicated to you and your home's needs. Take control of your energy use by making Direct Energy your energy provider.

Start saving when you sign up for Direct Energy.

Are you changing Gainesville electricity providers? Or maybe you need new service? You can trust Direct Energy to make the process simple, so if you've been researching TXU Energy, or other electricity providers such as Reliant Energy or Green Mountain Energy, no need to look further. Looking for a plan with the stability of a fixed rate? Or maybe you like the freedom of a connected home bundle. No matter what your ideal electricity plan looks like, we have the one for you. Then, sign up for Paperless Billing and Auto Pay to make paying your bill stress-free. It can all be done from our easy-to-use Online Account Manager!

The same electricity plan is not the best for everyone, but all customers have several things they can count on - like fixed rates and great customer service! We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Access our educational resources to increase your energy efficiency and save on your monthly bills. We aren't the same as all the other electricity companies. We want to help you spend less money. Did you know that if you sign up to participate in the Reduce Your Use Rewards program and reduce your energy consumption at specified times, you'll get a 10% discount on your next bill? Live smarter by signing up for Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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