Choose The Perfect Electric Plan in Midland, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We compete to earn the business of our over four million home and business customers by working hard for them every day. Although we're among the largest residential energy retailers in North America, we provide big-business know-how without giving up the support you'd expect from a local energy provider. See how we provide best in class solutions for our residential and business customers!

Direct Energy is your reliable go-to resource, with specially-designed offerings across the United States and Canada. Have you discovered an increase in your energy bill? Understand your energy usage like never before with our insights. They will help you make advised decisions, be more efficient, and save money.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Sign up for your perfect energy plan in Midland, Texas!

There's more to life than worrying about your electric plan! In the Tall City, you could be spending your time attending a performance of the Midland-Odessa Symphony and Chorale. We "feel the energy" of Midland, and we want to give you even more! Direct Energy has the low Midland electricity rates you're looking for with customer support that's second-to-none. Don't spend another cold and dry Midland winter worrying about your electricity. Direct Energy has the products and prices that are right for your home and your budget. We offer a wide assortment of plans, from the Echo Dot plan to a fixed rate, which offers you a rate that won't change every billing cycle.

We have a plan to fit everyone's needs. Take a look at some of our most sought-after electricity plans:

  • Green Texas 12: Get a year of 100% renewable energy at a reasonable fixed rate - great for the environment, and your budget!
  • Live Brighter 12: Lock in a one-year fixed electricity rate that won't break the bank or change with the seasons!
  • Weekends on Command 24: Get 24 months of free weekend electricity, from 6 p.m. on Friday until 11:59 p.m. on Sunday. You'll also get an Echo Dot for signing up.1
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You can count on competitive electricity rates and superior customer service with all of our plans, but the perks don't stop there. Once you've chosen your perfect plan, you can view your payment history, refer a friend, and track your usage from any device. With our Online Account Manager, we make it easy to manage your energy. Nobody has the same energy needs, but we have the knowledge and tools to help all energy-users become more energy-savvy and save on their electricity bill. Save the money in your wallet, and the environment, by visiting our Learning Center. There, you can learn some simple tips to lessen your energy use.

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Direct Energy is not your typical electricity supplier.

As a Midland energy provider, we are committed to providing our customers in the Oncor area with the resources and tools to Use Less of What We Sell™. Direct Your Energy, our easy-to-navigate usage insights resource, inspects your energy usage, helping you make knowledgeable choices and use less. Receive a top-level view of your current energy usage. Does it look like your energy usage is going to be higher this month? Or have you been leaving fewer lights on, and noticing some savings?

Copious resources are at your disposal! Just head to our Learning Center or blog to learn more about energy use. Caring for your home and understanding and managing your energy use are serious business. We have tips that range from green living and home improvement to storm preparedness.

Don't settle for typical. Choose an electricity company in your town that's dedicated to you and your home's needs. Direct Energy can help you take control of your Texas electricity bills.

See how much you can save when you sign up for Direct Energy.

Looking to switch your energy provider? Trust us to make the process stress-free, whether you need new service or you're changing Midland electricity providers. With Direct Energy, you can enroll in paperless and Auto Pay options, track your energy usage, refer a friend and save, and more. Explore our different plans now. Looking for a plan with the freedom of a connected home bundle? Or maybe you like the stability of a fixed rate. No matter what your ideal plan looks like, we have the one for you. We even offer you a way to simplify the process of paying your bill. Sign up for Auto Pay and Paperless Billing by logging into your account!

There are several things you can always count on, no matter which electricity plan you choose for your Midland home - like auto pay and fixed rates! Use our library of resources and energy insights tools, Direct Your Energy, to manage and understand your energy usage. With a commitment to helping you spend less money on your electric bill, we separate ourselves from other electricity companies in the Lone Star State. In fact, with Reduce Your Use Rewards, Direct Energy is rewarding customers for consuming less electricity at specified times! We have everything you need to live smarter. Get started with Direct Energy today.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.


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