Find The Right Electricity Plan in Roby, Texas!

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Direct Energy gives customers choice, simplicity, and innovation by bringing energy, data, and technology together for your Texas home.

We strive to earn the business of our over four million customers by working hard for them day after day. Don't worry about our size. We may be one of the largest residential energy retailers in North America, but we provide big-business know-how without sacrificing the dedication you'd expect from a hometown energy provider.

Direct Energy is your reliable go-to resource, no matter what you need. We have plenty of specially-designed offerings across the United States and Canada for you to choose from. Don't ignore a rise in your energy bill. Understand your energy usage like never before with our insights, which will help you make advised decisions, be more efficient, and save money.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

If you didn't think there was an ideal energy plan for you, think again!

There's more to life than stressing over your electric plan! In the Lone Star State, you could be spending your time sharing a homemade meal with friends. Choose Direct Energy for low, fixed Roby electric rates! You don't need to spend another hot and humid Roby summer stressing about your electricity bill because Direct Energy has the products and prices that are right for your home and your budget. There is a wide range of plans available to you, from green energy to a fixed rate, which protects your rates when the seasons change and prices potentially soar.

We have a plan for everyone. Take a look at some of our most in-demand electricity plans:

  • Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!
  • Live Brighter 12: Sign up for a simple plan with a low fixed-rate electricity price that'll stay constant for a year!
  • Weekends on Command 24: Get two years of free electricity every weekend plus an Echo Dot when you sign up.1
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No matter what plan you're on, you can count on competitive electricity rates and outstanding customer service, and there are more benefits where those came from. Once you've chosen your perfect plan, you can view your bills, refer your friends to receive a bill credit, and track your usage right from your computer or smartphone. With our Online Account Manager, we make it convenient to manage your energy. We want you to use less energy. Yes, we mean it! Your wallet, and the environment, will thank you. Let Direct Energy show you ways to decrease your energy usage that are simple enough to incorporate into everyday life. At Direct Energy, we want to be more than just your energy company. We want to be there for you every day as a partner in your home. That's why we provide you with the knowledge and tools to help you become more energy-savvy, while creating a brighter home.

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Direct Energy is not your average electricity supplier in Roby, Texas.

Our mission is to offer our customers in the AEP North area the resources and tools they need to Use Less of What We Sell™. As a Direct Energy customer, you'll get access to Direct Your Energy, a custom suite of energy insight tools, that will help you figure out and manage your home's electricity costs. The Predictive Weather Overlay is a unique planning tool. It not only predicts weather conditions in the forecast, but mathematically estimates your future bill amount based on your historical usage measured against the predicted weather. Based on upcoming conditions and predictions, you can proactively adjust your usage to potentially lower costs.

If you want to learn more about your energy use, you can browse through Direct Energy's Learning Center and blog for access to extensive tools. We have tips that range from green living and home improvement to safety tips. With Direct Energy's commitment to our customers, you can learn to better understand and manage your energy use and take care of your home.

Don't settle for typical. Choose an electricity company in your town that's dedicated to you and your home's needs. Take control of your energy use by making Direct Energy your energy provider.

Sign up with Direct Energy and see how much you can save.

Are you switching Roby electricity providers? Or maybe you need new service? You can trust us to make the process stress-free. And if you're trying to decide between Direct Energy and Reliant Energy, learning more about the benefits of signing up with Direct Energy will make things easy. Looking for a plan with the stability of a fixed rate? Or maybe you like the freedom of a connected home bundle. No matter what your ideal plan looks like, we have the one for you. We even make paying your bill stress-free with options like Auto Pay and Paperless Billing, all managed in our easy-to-use Online Account Manager!

There are several things you can always count on, no matter which electricity plan you choose for your Roby home - like fixed rates and great customer service! Use our educational resources and energy insights tools, Direct Your Energy, to manage and understand your energy usage. With a goal of helping you spend less money on your electric bill, we separate ourselves from other electricity companies. By simply signing up for and participating in the Reduce Your Use Rewards program, you could get a 10% discount on your next bill! Direct Energy has everything you need to live smarter, so don't waste any time. Sign up today!

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
7Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. This 12-month term fixed price will only vary if there are changes in TDU, regulatory fees or a law that requires new or modified costs outside of our control. If you cancel before end of term, there is a cancellation fee of $135. You may cancel without penalty if you move and provide a forwarding address at least 14 days prior to your move date. Please see the Electricity Facts Label for more information and other applicable fees for this plan. Most free hours electricity claim as of November 27, 2018 when compared to other retail electric providers offers listed on the powertochoose.org website. Subject to change.


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